Smoothie King Franchise: 6 Things to Know Before You Invest
If you’re interested in opening a healthy fast casual franchise that is both appealing to a broad range of customers and protects your bottom line, there are more opportunities available to you than you may have previously considered. A Smoothie King franchise can be a smart investment, but there are a few things to know before you decide. Learn more about what it takes to open your own location, and other possibilities to explore.
The Scoop on Smoothies
Smoothies have grown in popularity over the last couple of decades as versatile, flavorful, healthy food options for anyone seeking a meal on the go or a midday boost. The global smoothie market size was valued at $6.68 billion in 2021 and is estimated to expand at a CAGR of 9.3% from 2022 to 2028. This suggests that the demand for smoothies is still growing, making it a potentially lucrative industry to invest in.
In addition to smoothies, wraps have also gained popularity as a healthy and convenient meal option. Smoothie King offers a variety of wraps in addition to its smoothie menu, which could attract even more customers to your franchise location.
Market Saturation
While the smoothie market is growing, it is also becoming more competitive. Smoothie King has several competitors, including Jamba Juice, Tropical Smoothie Cafe, and Robeks, among others. This means that you may face competition in your local market, and you will need to differentiate your franchise location from others in order to attract and retain customers or go in a different direction.
Smoothie King Franchise Costs
The initial investment to own a Smoothie King franchise varies depending on the location and size of the franchise but generally ranges from $264,000 to $1,200,000. This includes the franchise fee, equipment, inventory, and other startup expenses. Top competing smoothie franchise opportunities carry similar costs. It’s important to note that the initial investment is just one aspect of the financial commitment. You will also need to consider ongoing expenses such as rent, utilities, labor, and marketing fees.
With over 1,200 locations currently in operation, it’s no question that Smoothie King benefits from widespread brand recognition and a business model that people are familiar with.
Possible Downsides to a Smoothie King Franchise
Fresh fruit, the main ingredient of most smoothies, has a short shelf-life, so if your business experiences a slow week, you may be forced to throw out a significant portion of your inventory. Also, during times of economic turmoil or a recession, smoothies are typically seen as more of a luxury purchase than other types of food items, so you may face leaner periods when consumers are trying to save money by making their smoothies at home.
Research Your Options
Before deciding to invest in a Smoothie King franchise or any other franchise opportunity, it’s important to research and consider all available opportunities that align with your experience, goals, and budget. While smoothie franchises still have a steady trajectory, other healthy, flavorful alternatives are emerging to take convenient, healthful, and delicious meal options to the next level.
You may want to look into other healthy and convenient food franchises that appeal to a strong customer base, play into your strengths as a business owner, and also set you apart from the competition.
A Tastier Opportunity
For customers who want a healthy, flavorful, exciting option that is just as convenient and economical as a smoothie franchise, Teriyaki Madness (TMAD) is here to light your taste buds ablaze and become your new favorite quick meal option!
For over 20 years, TMAD has been appealing to a broad range of cravings while providing prospective franchisees with the opportunity to build a lucrative and recession-resistant fast casual restaurant format. Being around for 20 years has allowed TMAD to build an in-house support team with experience from many different franchise concepts. The TMAD foundation is built on experience and has been designed to successfully execute the growth phase it is in today.
As more locations pop up around the country, TMAD shops require reasonable investments, low overhead, and our franchising team provides comprehensive franchise training to get you acquainted with our brand and ready to open your doors to welcome success.
To learn more about what makes a brand like Teriyaki Madness a better investment than a smoothie franchise, download our franchise report.
