How much does a Teriyaki Madness franchise cost?

The total estimated restaurant franchise cost is between $392,667 and $1,121,405. This includes the initial franchise fee of $45,000, shop opening assistance fee of $27,500, leasehold improvements ($156,000–$605,000), furniture, fixtures and equipment ($54,000–$181,000), and other startup costs. A standard 3-unit franchise package is available at $99,000. Ongoing fees include a 6% royalty on net sales and a 4% marketing fund contribution.

What are the financial requirements to open a Teriyaki Madness franchise?

Prospective franchisees need a minimum net worth of $700,000 and at least $200,000 in liquid assets to qualify for a Teriyaki Madness franchise. The total estimated initial investment ranges from $392,667 to $1,121,405 depending on location and build-out specifications.

What is the Average Unit Volume (AUV) for a Teriyaki Madness franchise?

The Teriyaki Madness Average Unit Volume (AUV) is $1.11 million.

What are the ongoing fees for a Teriyaki Madness franchise?

Teriyaki Madness franchisees pay a royalty fee of 6% of net sales and a marketing fund contribution of 4% of net sales. These ongoing costs cover continued use of the TMAD name and trademark, access to the proprietary operating system, new product development, and ongoing operational and marketing support.

Do I need restaurant experience to own a Teriyaki Madness franchise?

No prior restaurant experience is required. Teriyaki Madness provides comprehensive training including a four-day initial training in Denver, a 10-day Hands-On Training (HOT) program at a corporate location, and 10 to 14 days of on-site training at your location around grand opening.

How long does it take to open a Teriyaki Madness franchise?

Teriyaki Madness aims to complete every location within 12 months from franchise award.

How many Teriyaki Madness locations are there?

Teriyaki Madness has 200+ open shops operating across 41 states and El Salvador, with over 40% of shops being owned by multi-unit franchise owners.

What size location does a Teriyaki Madness franchise need?

The ideal Teriyaki Madness franchise location is 1,500 to 1,800 square feet. The number of employees is dependent on sales volume, but on average it can take up to 15 to 22 full- and part-time employees to run multiple shifts throughout each week at a shop.

What is included in the Teriyaki Madness franchise investment?

The total investment of $392,667 to $1,121,405 includes: initial franchise fee ($45,000), shop opening assistance fee ($27,500), site survey ($3,000–$7,500), rent and deposits ($11,782–$41,160), leasehold improvements ($156,000–$605,000), furniture, fixtures and equipment ($54,000–$181,000), architect ($22,500–$43,000), initial inventory and supplies ($15,500–$18,800), insurance ($1,500–$5,000), business licenses and permits ($1,000–$10,860), professional fees ($2,500–$4,000), exterior signage ($6,500–$26,000), interior branding ($6,800–$10,000), technology and security systems ($12,600–$21,000), grand opening promotion ($10,000), training expenses ($1,200–$4,500), and additional funds for 3 months ($10,000–$40,000).

Franchise Training and Support

Q: What support does Teriyaki Madness provide to franchisees?

Teriyaki Madness provides support including real estate site selection, design and construction assistance, initial and ongoing training programs, grand opening marketing, local marketing strategies, social media support, brand awareness campaigns, and continuous operational coaching from the home office.

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In Business for Yourself, Not by Yourself

At Teriyaki Madness, we’ve got your back — and your (store) front. Every franchisee, whether opening one shop or multiple, gets the same thorough full-service training and support designed to help you operate confidently and deliver a consistent customer experience.

Launching your restaurant starts with the right location and team behind you. At Teriyaki Madness, our goal is simple: Get your fast casual franchise open quickly and set up for success.

Real Estate Support

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Provide broker support and vetted, data‑backed site options

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Guide site evaluations to pinpoint the right franchise location

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Support LOI and lease negotiations while empowering you to choose the site that’s right for you

Design Support

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Survey your space to set up an efficient TMAD layout

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Create floor plans that maximize flow and brand appeal

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Deliver décor, signage, and branding specs and coordinate with architects

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Manage drawings and permits to keep your project moving

Construction Support

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Prepare General Contractor bid packets and help select the right contractor

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Lead weekly construction calls and virtual walkthroughs

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Support the full build‑out process from kickoff to punch list

Our Real Estate, Design, and Construction professionals are here to help you through every phase of opening your restaurant. We won’t leave you hanging; it’s just not our style.

“TMAD’s team made choosing the right site simple. They walked us through traffic, customer flow, and what makes a location work—support that’s invaluable for both new and seasoned operators.”

– Daniel Gifford, Multi-Unit TMAD Franchisee

Launch Support

Launch kicks off the moment you become a franchisee and runs all the way to the start of your Grand Opening. Our team keeps the process organized, efficient, and moving forward, so you’re never guessing what comes next. Launch support includes:

Assigning a dedicated corporate liaison from Franchise Agreement signing to Grand Opening
Providing a clear launch task board and regular check‑ins to keep you on track
Overseeing key tasks and help set up vendor accounts and systems needed for opening
Bringing TMAD experts to discuss subjects that will help improve your franchisee experience once you are open

Our Launch Team guides every step, so your shop opens smoothly and confidently.

Marketing
Support

Here’s the thing: We don’t expect you to figure out the marketing all on your own. Our next-level marketing team gives you the tools, strategy, and day-to-day support to build awareness, drive traffic, and keep customers coming back. The Marketing Team will provide:

Pre‑opening and Grand Opening support to launch strong
Local marketing tools, training, and tactics that build market presence
Bold brand messaging plus national, regional, and digital campaigns (including LTOs)
Social media and other advertising tactics that actually drive traffic
TMAD app, online ordering, and loyalty programs to increase repeat visits and check averages
Creative support for ads, print, and brand assets
A Local Shop Marketing (LSM) Manger who will act as your personal marketing coach throughout the life of your shop

Bottom line, we don’t do boring. To us, the louder, the better—as long as it brings in customers.

“We’ve always stayed a couple of years ahead of other brands. We had our app, online ordering, and integrations with delivery partners well before COVID, which is why we were able to thrive during that time and recover sales within a month. Since then, we’re constantly staying ahead on new integrated technologies that will bring in more customers while making the ordering process seamless for customers as well as our shops.”

– Jodi Boyce, Chief Marketing Officer

Take a peek at what TMAD is doing to disrupt the world of fast casual with marketing that’s catching people’s eye.

See how we wow

Supply Chain
Support

Serving great food starts with securing the best ingredients. Our Supply Chain team makes sure franchisees get:

High-quality, consistent products
Volume-based pricing
Reliable delivery schedules
Vendor partnerships
Worry-free distribution

We handle the behind-the-scenes logistics, so you only worry about serving huge bowls of awesomeness.

Franchise Training

Training begins well before opening day. We prepare you and your team with the knowledge, skills, and hands‑on experience needed to confidently run your TMAD shop from day one. Here’s the rundown on training:

4 days of Initial Training at TMAD’s Home Office covering all departments and how we partner together
10 days of Hands‑On Training (HOT) for position and management skills — from rocking the wok to inventory
10–14 days of New Shop Opening (NSO) Training at your location with fast‑paced, volume‑based simulations
Mad U online learning and ongoing resources for continued development

Real talk: You don’t need to be an expert — just be ready to learn the methods to our Madness.

Full-Service Franchise Support

Once your doors open, our support doesn’t stop. Your TMAD Business Coach and operations resources help you strengthen performance, maintain consistency, and keep your shop running smoothly. Our support includes:

Ongoing coaching with check-ins, shop assessments, KPI reviews, and semi-annual performance conversations
Periodic profit & loss (P&L) calls, profitability plans, COGS analysis, and labor forecasting support
Food safety and sanitation training, inventory guidance, and ordering best practices
Shop Visit Reports (SVRs), Steritech assessments, video mystery shops, and scorecards to monitor and improve operations

We’re here long after opening day — always coaching, always supporting, always helping you level up. Plus, with our integrated technology platform, you’ll have tools for:

POS and payroll
Inventory and vendor management
COGS tracking
Real-time data analysis

TMAD Ninjas Business Coaches

Galen Sullivan
Director of Franchise Operations

Greg McCollum
Franchise Business Coach

Brandon DeLeon
Director of Field Training

Shawn Roach
Franchise Business Coach

Kevin Hopkins
Franchise Business Coach

Sheldon Bailey
Franchise Business Coach

Andre Colon
Franchise Business Coach

Here’s the deal: You don’t need to be a fast casual franchise expert—you just need to be eager to learn from our TMAD ninjas.

Our Core Values

Here’s how we do things at Teriyaki Madness:

Leadership — Holding ourselves and each other accountable.
Collaboration — One team. One wok. No silos, just sleeves-up problem solving.
Empathy — We get it, and we act with compassion, no excuses.
Initiative — See it. Own it. Do it. No standing still.
Effective Communication — Keep it real. Keep it clear. Keep it moving.

Interested in our Japanese food franchise opportunities?
Learn more about what we value within our Teriyaki franchise!

Training & Support FAQs

Nobody expects you to figure this out alone. Here’s how TMAD’s teams show up before you open, on opening day, and every year after.

Do I need restaurant experience to open a Teriyaki Madness franchise?

No. Restaurant experience isn’t required, and plenty of our owners have never worked in one. Many others come in with years of operating experience. What matters more is a willingness to follow the system, lead a team, and stay involved in your business. The bowl-based menu and streamlined kitchen operations keep the model simple to learn, and the training program is built to take you from zero to open.

What support does Teriyaki Madness provide to franchise owners?

Teriyaki Madness provides support spanning real estate site selection, design, construction, launch coordination, marketing, supply chain, and ongoing operations coaching. Once your doors are open, you’ll work with a TMAD Business Coach on KPI reviews, shop assessments, P&L analysis, and performance conversations for the life of your franchise — not just your first year.

Does Teriyaki Madness help franchise owners find a location?

Yes. TMAD’s Real Estate Team provides vetted, data-backed site options, broker support, traffic and customer flow analysis, and guidance through LOI and lease negotiations. A dedicated Design Team then creates floor plans, manages décor and signage specs, and coordinates with architects through permit approval.

What marketing support does Teriyaki Madness offer franchisees?

Each TMAD franchisee receives Grand Opening support, local shop marketing tools, access to national and regional brand campaigns, and a dedicated Local Shop Marketing (LSM) Manager who helps you build a plan for your specific market. It’s not a one-size-fits-all playbook. Franchisees also benefit from the TMAD app, online ordering platform, and loyalty program.

What training does Teriyaki Madness provide before opening day?

TMAD’s pre-opening training includes 4 days of Initial Training at the Home Office, 10 days of Hands-On Training (HOT) covering position and management skills, and 10–14 days of New Shop Opening (NSO) Training conducted in your own shop, with your own team. Additional ongoing development for your an your employees is available through Mad U, TMAD’s online learning platform.

What ongoing support does Teriyaki Madness provide after a shop opens?

Post-opening support includes regular Business Coach check-ins, shop assessments, KPI reviews, semi-annual performance conversations, P&L calls, COGS analysis, labor forecasting, food safety assessments, video mystery shops, and scorecard tracking. Local Shop Marketing (LSM) Managers work directly with franchisees to build and execute local marketing plans. TMAD’s integrated technology platform also provides real-time POS, inventory, payroll, and COGS data tools.

What is Mad U in the Teriyaki Madness franchise system?

Mad U is TMAD’s online learning management system that gives franchisees and their teams ongoing access to operational training, brand standards, and best practice resources, with learning modules available in English and Spanish. It supplements the initial 24+ days of in-person training and stays available throughout the term of the franchise agreement. New modules get added as the system evolves, so your team is always training on the current playbook.

What technology platform does Teriyaki Madness provide to franchisees?

TMAD’s integrated technology platform gives every franchisee a modern POS system, online ordering, third-party delivery integration, real-time COGS and inventory tracking, labor forecasting tools, and payroll management — all talking to each other instead of living in six different logins. The Mad Rewards loyalty app keeps regulars coming back and powers off-premise orders.

Franchise Training and Support

In Business for Yourself, Not by Yourself