Asian
Restaurant
Franchise
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Why Wouldn’t You? We are the #1 branded Asian delivery in America!
The people have spoken, and they want teriyaki! Here’s how our Asian restaurant franchise grew from a dream to one of the fastest-growing fast casual franchises in the US.
Like a lot of pretty terrific stuff, we got our start in Seattle. That’s right, the Emerald City is where we discovered the delicious secret of authentic, Seattle-style Japanese teriyaki bowls. Today, 20+ years and 215+ open locations later, we’re so much more than an Asian food franchise. We’ve set ourselves apart among Asian restaurant franchises by doing some things differently. We’ve stuck by our principles, and they’ve become our commandments of Madness:
- We are delicious food that’s healthy. Not healthy food that’s delicious.
- Made when you order, and not a single second sooner. We’re Teriyaki Masters, not mind-readers.
- We use fresh, marinated, and grilled meats, meant for delicious and healthy eating.
- And then we amp up the Madness with our collection of sauces, made from scratch with the best ingredients.
There’s Nothing Crazy
About These Numbers
It’s always nice to put dollar signs (not to mention percentage symbols) after the “why.” Here’s what we’ve got:

$1.11 million*
Average Unit Volume

$392,967–$1,122,005*
estimated startup costs

215+ Open Shops
Worldwide
* Refer to our Franchise Disclosure Document
Our Madness is Premeditated
Teriyaki Madness (our friends call us TMAD®) is a brand with purpose: “To Provide Opportunity for Success for All.”
While some might think that our secret sauce in the Asian restaurant franchise world is teriyaki, and we agree that teriyaki is pretty amazing, it’s actually our shared set of values that make our franchise special. Check ’em out:
Work Ethic
Resourceful
Accountability
Integrity — the act of doing what’s right when no one’s looking. We want folks who are dedicated to the dream of a business that not only helps their goals but elevates everyone around them. Unreliable people need not apply.
Collaboration
Initiative
We’re fans of self-starters. That’s how our Asian restaurant franchise got off the ground in the first place. The go-getters of the world see opportunities to drive positive change. These are the people with vision. Everything they do makes TMAD a little bit better.
What Else Makes TMAD Different?
Our Food
We believe in food that feeds our souls. Fresh meals, made when and how someone orders without hesitation. We make heaping bowls of soul-strengthening food that not only satisfies your soul, but your stomach.
Our Culture
We believe in building a culture made of people and NOT bottom lines. We take risks, dream big, hang out, high five and maybe tell a witty joke here and there. We work together, we succeed together, we laugh together. It’s team from top to bottom.
Our Support System
When experienced entrepreneurs and multi-unit owners join our TMAD fam, it’s not just because we’re outgrowing and outpacing every other big restaurant chain in America and leading the way with the #1 branded Asian delivery in America. It’s also because they recognize a unique concept with great margins, great product and a low-cost business model when they see one. As a multi-unit franchise partner, we trust you to follow the TMAD guidelines and run the business your way — but we believe in being there with training and support whenever you need us.
You want to build an empire, and we want you to succeed and grow. Find out about the training and support every franchise owner can expect.
There’s an Appetite for Our Flavor of Madness
Learn about the steps to becoming a multi-unit franchise owner and how much it costs.
Why Teriyaki Madness?
Fair question. There are a lot of franchises out there. Here’s what candidates ask us when they’re comparing TMAD to everything else on their list.
Why should I choose Teriyaki Madness over other Asian restaurant franchises?
Teriyaki Madness runs on a simple, bowl-based menu that’s easy to execute, a compact footprint, a system-wide Average Unit Volume over $1 million,* and roughly 80% off-premise sales built for how people actually eat today. TMAD has also earned a place on Entrepreneur’s Franchise 500 12 years in a row and was named #1 Best Franchise to Buy by Franchise Times. Compare us side by side with anyone else on your list. That’s usually when the model speaks for itself.
* Refer to the Teriyaki Madness Franchise Disclosure Document
What is the Teriyaki Madness brand mission?
Teriyaki Madness operates under a simple mission: “To Provide Opportunity for Success for All.” It shapes how the Home Office supports franchisees, drives the commitment to ongoing coaching and training, and sets the standard across all shops.
What does Teriyaki Madness mean by a "simple and scalable" concept?
TMAD’s menu is intentionally streamlined: a focused selection of teriyaki bowls, proteins, sauces, and rice or noodle bases, which makes it fast for employees to master and easy for customers to order. The same simplicity that works for a single-unit owner is what lets multi-unit franchisees add shops without reinventing how they operate.
Is the Asian fast casual restaurant market still growing?
Yes. The global fast casual restaurant market is projected to grow at over 11% annually through 2035, and the Asian food market specifically is projected to nearly double from $36 billion to over $71 billion by 2034, driven by demand for bold flavors, better-for-you options, and convenient formats. Teriyaki Madness sits at the intersection of both. We have the speed and simplicity of fast casual, paired with one of the fastest-growing cuisine categories in the U.S.
What values does the Teriyaki Madness team operate by?
TMAD’s franchise development team operates by five core values: Leadership, Collaboration, Empathy, Initiative, and Effective Communication. These aren’t poster words — they shape how the Home Office shows up for franchisees, from the first Intro Call through every year you’re open.
Who is the ideal Teriyaki Madness franchise candidate?
The owners who do best here are hands-on, growth-minded leaders who are coachable, business-savvy, and genuinely interested in building teams and serving their communities. Whether you’re opening your first business or adding to a portfolio, what matters most is showing up, following the system, and staying involved.
