The people have spoken, and they want teriyaki! Here’s how our Asian restaurant franchise grew from a dream to one of the fastest-growing fast casual franchises in the US.
Like a lot of pretty terrific stuff, we got our start in Seattle. That’s right, the Emerald City is where we discovered the delicious secret of authentic, Seattle-style Japanese teriyaki bowls. Today, nearly 20 years and 125+ open locations later, we’re so much more than an Asian food franchise. We’ve set ourselves apart among Asian restaurant franchises by doing some things differently. We’ve stuck by our principles, and they’ve become our commandments of Madness:
- We are delicious food that’s healthy. Not healthy food that’s delicious.
- Made when you order, and not a single second sooner. We’re Teriyaki Masters, not mind-readers.
- We use fresh, marinated, and grilled meats, meant for delicious and healthy eating.
- And then we amp up the Madness with our collection of sauces, made from scratch with the best ingredients.
There’s Nothing Crazy
About These Numbers
It’s always nice to put dollar signs (not to mention percentage symbols) after the “why.” Here’s what we’ve got:
Average Unit Volume
estimated startup costs
* Refer to our Franchise Disclosure Document.
Our Madness is Premeditated
While some might think that our secret sauce in the Asian restaurant franchise world is teriyaki, and we agree that teriyaki is pretty amazing, it’s actually our shared set of values that make our franchise special. Check ’em out:
Integrity — the act of doing what’s right when no one’s looking. We want folks who are dedicated to the dream of a business that not only helps their goals but elevates everyone around them. Unreliable people need not apply.
We’re fans of self-starters. That’s how our Asian restaurant franchise got off the ground in the first place. The go-getters of the world see opportunities to drive positive change. These are the people with vision. Everything they do makes TMAD a little bit better.
What Else Makes TMAD Different?
We believe in food that feeds our souls. Fresh meals, made when and how someone orders without hesitation. We make heaping bowls of soul-strengthening food that not only satisfies your soul, but your stomach.
We believe in building a culture made of people and NOT bottom lines. We take risks, dream big, hang out, high five and maybe tell a dirty joke here and there. We work together, we succeed together, we laugh together. It’s team from top to bottom.
Our Support System
When experienced entrepreneurs and multi-unit owners join our TMAD fam, it’s not just because we’re outgrowing and outpacing every other big restaurant chain in America (No. 1, as ranked by Restaurant Business in 2021). It’s also because they recognize a unique concept with great margins, great product and a low-cost business model when they see one. As a multi-unit franchise partner, we trust you to follow the TMAD guidelines and run the business your way — but we believe in being there with training and support whenever you need us.
You want to build an empire, and we want you to succeed and grow. Find out about the training and support every franchise owner can expect.
There’s an Appetite for Our Flavor of Madness
Choosing to own an Asian food franchise is a savvy business decision. The trend lines for fast casual and Asian restaurants keep moving in a favorable direction. Grandview Research reports that not only is fast casual dining on the rise, but the Asian fast food segment is expected to register the fastest compound annual growth rate (CAGR) between now and 2028. CAGR is the rate of return that would be required for an investment to grow from its beginning balance to its ending balance, assuming the profits were reinvested at the end of each period of the investment’s life span. So yeah, now would be the right time to join the Madness.
Learn about the steps to becoming a multi-unit franchise owner and how much it costs.