Meet Our
Franchise Team
Meet the People Behind the Madness
With decades of experience, our Teriyaki Madness franchise team is here to support you with a wealth of franchise experience, so you can dream big. We’re talking 25+ TMAD Shops BIG.
Together, the TMAD franchise executive team has more than 1,462 years of restaurant experience. Actually, they’ve got even more than that if you include all their business experience.
Don’t they look good for their age?
Combined, they have worked with many franchise models over the years. Brands you’d recognize like Arby’s, Chik-fil-A, Boston Market, Smashburger, uBreakiFix, Noodles & Co., Quiznos, PostNet International, Jimmy John’s, Corepower Yoga, Which Wich, Einstein Bros. Bagels, Qdoba, 7-Eleven, Maui Wowi Hawaiian Coffees and Smoothies, Aramark Higher Education, Pour La France!, Doc Popcorn, HuHot Mongolian Grill, Camp Bow Wow, Hacienda Colorado, Elements Massage, and Village Inn, the list goes on.
Each TMAD team member brings Mad skills and a passion for helping our franchise owners grow and succeed. Check out the TMAD franchise team that’s making the Madness happen!
The Executive Team
Michael Haith
Chief Executive Officer
Michael Haith’s role is to oversee Teriyaki Madness both at a corporate level and franchisee level. With almost 30 years of experience as a franchisee, franchisor, franchise investor and supplier, Michael has a unique perspective on what it takes to achieve success for entire franchise systems.
Qualifications
• Franchisee of Pour La France! Catering
• Managing partner of Maui Wowi Hawaiian Coffees and Smoothies.
• Founded Franchise Sherpas, an incubator and investment firm devoted to the partnership and development of emerging franchisors
• Chairman-Mentor at Maui Wowi Hawaiian Coffees & Smoothies, Franchise Sherpas, Doc Popcorn, Kidcreate, and Raintree Franchise Sales Agency
• Investor in start-up franchises
• Owner of Teriyaki Madness
Erin Hicks
PRESIDENT
Erin Hicks
Chief Operating Officer
Erin Hicks provides the leadership, management, and vision necessary to ensure that Teriyaki Madness has the proper operational controls, administrative and reporting procedures. She also ensures the correct people and systems are in place to effectively grow the organization and to guarantee financial strength and operating efficiency.
Qualifications
• Executive Vice President at Maui Wowi Hawaiian Coffees and Smoothies
Jodi Boyce
Chief Marketing Officer
Jodi Boyce
Chief Marketing Officer
Jodi Boyce’s role at TMAD includes overseeing the Marketing Team of eight and touching anything related to the brand, including defining the brand voice, personality, supporting programs and overall national branding efforts.
Qualifications
• Vice President of Marketing at Smashburger
• Senior Director of Marketing at Quiznos
• Hotdogger and driver for Oscar Mayer Wienermobile
Joe Cohen
Chief Financial Officer
Joe Cohen
Chief Financial Officer
Joe Cohen, CFO, leads TMAD’s Finance, Accounting and Analytics teams. His teams focus on ensuring that TMAD’s financial reporting is accurate both at a corporate and franchisee level and on developing analyses and reports on key operating metrics and trends, many of which are then shared with TMAD’s franchisees.
Qualifications
• CFO of Savory Spice
• CFO of Old School Burgers
• Senior Vice President of Safety-Kleen Corp
• National Director of ADT Security
Development
Alison Satriana
Executive Director of Development Marketing
Patrick Pounders
Executive Director Franchise Development
Matt Gosselin
Senior Development Coordinator
Nate Weitl
Development Coordinator
Jenna Karl
Marketing Coordinator
Marketing
Liz Worley
Max Weber
Junior Designer
Erik Roby
Senior Director of Brand Marketing
Prasan Sathyan
Yasmin Mookerdum
Digital Marketing Manager
Steve Sezwick
Finance & Analytics
Troy Quimby
Michelle Johnson
Director of Financial Planning & Analysis
Misti Hunt
Jordan Sander
Aunna Macias
Manager of Integrations & Technology
Chris Ryan
Operations Analyst
Franchise Relations
Shanlee Kasson
Executive Vice President of Operations Integrations
AJ Gerdes
Operations Coordinator
Randy Cowling
Senior Manager of Communication & Training
Keith Jacobs
Office Coordinator
Stacy McCormack
Operations Service Manager
Karen Barrios
Director of Legal Operations
Tess Collins
LMS Administrator
Supply Chain
Zane Paschal
Rachael Ozier
Real Estate, Design & Construction
Beth Steeler
Director of Real Estate Development
Mike McDermott
Director of Design & Construction
Veronica Reyes
Design Manager
Chad Boche
Construction Manager
Kristin Simpson
Real Estate Manager
Operations, Training & Business Coaches
Shawn Roach
Coach
Andre Colon
Franchise Business Coach
Greg McCollum
Business Coach
Brandon DeLeon
Field Training
Sheldon Bailey
Franchise Business Coach
Kevin McCarthy
Executive Vice President of Shop Operations
Randy Thompson
Senior Field Training Manager
Tanner McCarthy
Opening Trainer
Shari Goudie
Opening Trainer
Jacob Miller
Opening Trainer
Galen Sullivan
Director of Franchise Operations
Lisa Simmons
Opening Trainer
Issac Morales
Opening Trainer
Tom Morel
New Shop Opening Trainer
Jeff Sparkman
Director of Franchise Training
