Meet Our
Franchise Team

Meet the People Behind the Madness 

With decades of experience, our Teriyaki Madness franchise team is here to support you with a wealth of franchise experience, so you can dream big. We’re talking 25+ TMAD Shops BIG.

Together, the TMAD franchise executive team has more than 1,462 years of restaurant experience. Actually, they’ve got even more than that if you include all their business experience.

Don’t they look good for their age?

Combined, they have worked with many franchise models over the years. Food brands you’d recognize like Arby’s, Chik-fil-A, Boston Market, Smashburger, uBreakiFix, Noodles & Co., Quiznos, PostNet International, Jimmy John’s, Corepower Yoga, Which Wich, Einstein Bros. Bagels, Qdoba, 7-Eleven, Maui Wowi Hawaiian Coffees and Smoothies, Aramark Higher Education, Pour La France!, Doc Popcorn, HuHot Mongolian Grill, Camp Bow Wow, Hacienda Colorado, Elements Massage, and Village Inn, the list goes on.

Each TMAD team member brings Mad skills and a passion for helping our franchise owners grow and succeed. Check out the TMAD franchise team that’s making the Madness happen!

The Executive Team

michael haith bowl of asian food franshise
Michael Haith
Chief Executive Officer

Michael Haith

Chief Executive Officer

Michael Haith’s role is to oversee Teriyaki Madness both at a corporate level and franchisee level. With almost 30 years of experience as a franchisee, franchisor, franchise investor and supplier, Michael has a unique perspective on what it takes to achieve success for entire franchise systems.


• Franchisee of Pour La France! Catering

• Managing partner of Maui Wowi Hawaiian Coffees and Smoothies.

• Founded Franchise Sherpas, an incubator and investment firm devoted to the partnership and development of emerging franchisors

• Chairman-Mentor at Maui Wowi Hawaiian Coffees & Smoothies, Franchise Sherpas, Doc Popcorn, Kidcreate, and Raintree Franchise Sales Agency

• Investor in start-up franchises

• Owner of Teriyaki Madness

Erin Hicks executive vp of japanese franchise teriyaki madness

Erin Hicks

Chief Operating Officer

Erin Hicks

Chief Operating Officer

Erin Hicks provides the leadership, management, and vision necessary to ensure that Teriyaki Madness has the proper operational controls, administrative and reporting procedures. She also ensures the correct people and systems are in place to effectively grow the organization and to guarantee financial strength and operating efficiency.


• Executive Vice President at Maui Wowi Hawaiian Coffees and Smoothies

• Owner of a sports bar & grill
Jodi Boyce VP of marketing in japanese franchise teriyaki madness

Jodi Boyce

Chief Marketing Officer

Jodi Boyce

Chief Marketing Officer

Jodi Boyce’s role at TMAD includes overseeing the Marketing Team of eight and touching anything related to the brand, including defining the brand voice, personality, supporting programs and overall national branding efforts.


• Vice President of Marketing at Smashburger

• Senior Director of Marketing at Quiznos

• Hotdogger and driver for Oscar Mayer Wienermobile

Jodi Boyce VP of marketing in japanese franchise teriyaki madness

Joe Cohen

Chief Financial Officer

Joe Cohen

Chief Financial Officer 

Joe Cohen, CFO, leads TMAD’s Finance, Accounting and Analytics teams. His teams focus on ensuring that TMAD’s financial reporting is accurate both at a corporate and franchisee level and on developing analyses and reports on key operating metrics and trends, many of which are then shared with TMAD’s franchisees.


• CFO of Savory Spice

• CFO of Old School Burgers

• Senior Vice President of Safety-Kleen Corp

• National Director of ADT Security


Alison Satriana

Executive Director of Development Marketing

Patrick Pounders

Executive Director Franchise Development

Matt Gosselin

Senior Development Coordinator

Nate Weitl

Development Coordinator

Jenna Karl

Jenna Karl

Marketing Coordinator


Liz Worley

Director of Marketing

Max Weber

Jr Designer

Erik Roby

Director of Brand Marketing

Prasan Sathyan

Local Shop Marketing Manager

Yasmin Mookerdum

Marketing Coordinator

Steve Sezwick

Local Shop Marketing Manager

Finance & Analytics

Troy Quimby


Michelle Johnson

Director of Financial Planning & Analysis

Misti Hunt

Controller Assistant

Jordan Sander

Financial Analyst

Aunna Macias

Systems Integrations Specialist

Chris Ryan

Supply Chain Analyst

Franchise Relations

Elizabeth Sapp

VP of Franchise Relations

Shanlee Kasson

VP Operations Integrations

Stacy McCormack

Operations Service Manager

Christina Powell

New Shop Opening Coordinator

Karen Barrios


Supply Chain

Zane Paschal

Director of Supply Chain

Rachael Ozier

Distribution Manager

Real Estate, Design & Construction

Beth Steeler

Director of Real Estate Development

Mike McDermott

Director of Design & Construction

Veronica Reyes

Design Manager

Chad Boche

Construction Manager- West

Eric Kelly

Vice President of Real Estate

Operations & Training

Kevin McCarthy

Vice President of Shop Operations

Shawn Roach

Franchise Business

Andre Colon

New Shop
Opening Trainer

Brandon DeLeon

Director of
Field Training

Sheldon Bailey

Franchise Business Coach

Lisa Simmons

New Shop
Opening Trainer

Randy Cowling

Manager of Training
and Development

Randy Thompson

New Shop
Opening Trainer

Tanner McCarthy

New Shop
Opening Trainer

Galen Sullivan

Director of Franchise Operations

Jacob Miller

New Shop
Opening Trainer

Shari Goudie

New Shop
Opening Trainer

Issac Morales

New Shop
Opening Trainer

Tom Morel

New Shop Opening Trainer