Nation’s Restaurant News – Franchise Focus Magazine
Teriyaki Madness was featured in Nation’s Restaurant News Franchise Focus Magazine talking about attracting new franchisees and the benefits of emerging markets.
Franchise Focus states, “Franchisor’s are seeing benefits in building in small and mid-sized towns” and that smaller towns are ideal because of the lack of competition, lower real estate costs, and available land to build on.
TMAD has noticed a trend of small town success in recent years. Franchise Focus considers Teriyaki Madness in Elko, Nevada and Burlington, IA saying, “The operators of small town locations of Teriyaki Madness did not have to do much grand opening advertising.”
CEO, Michael Haith said, “Everybody knows you’re there…they were all watching the construction of the building.”
The article focuses on the fact that densely populated areas are becoming too saturated and therefore franchisees are heading to smaller markets to test the waters. Another selling point for smaller markets is that customers are willing to drive farther for quality fast casual dining, which is why TMAD works so well.