Pho Franchise: Pros, Cons and Alternatives

Explore your options for opening a pho or other Vietnamese food franchise in your area. Learn more about franchise options, market demand, and smart alternatives.

Understanding the Pho Franchise Market

Vietnamese cuisine, with its unique flavors and healthy options, is gaining popularity in the U.S. Pho, a Vietnamese soup consisting of broth, rice noodles, herbs, and meat, is more than just a dish; it’s an experience. The market for pho has been growing, especially in urban areas where cultural diversity fuels the demand for authentic and exotic cuisines. However, the market’s growth rate varies depending on the location and demographic. Before diving in, research your local market to gauge the demand for Vietnamese cuisine.


  • Growing popularity: Vietnamese cuisine is on the rise. Its health benefits and flavorful profile make it appealing to a wide audience.
  • Unique offering: Pho offers a unique product that stands out in the crowded food industry.
  • Simplicity: The basic concept of pho is relatively simple, which can streamline kitchen operations.


  • Smaller market: Vietnamese cuisine, while popular, is still considered niche in many areas. This could limit your customer base.
  • Competition: In areas with a high demand for Vietnamese food, competition can be fierce.
  • Supply chain complexity: Authentic Vietnamese ingredients may not be readily available everywhere, potentially complicating your supply chain.

Specializing in Vietnamese food can be both a strength and a limitation. It sets you apart but also narrows your target market. If your area has a smaller audience for Vietnamese cuisine, this specialization might not be the best fit. However, if you’re in a diverse, cosmopolitan area with a penchant for authentic ethnic foods, a pho franchise could thrive.

Things to Remember

Before you make your final decision, there are some key factors to consider. Conduct thorough market research to understand the demand for an Asian restaurant franchise in your area. Even if you are committed to Asian cuisine, it’s important to evaluate the initial costs and potential return on investment for different specialties.

Align your choice with your long-term business goals. Are you looking to expand in the future, or do you prefer to operate a single location, or do you aspire to own multiple locations? Bear in mind that your enthusiasm for the cuisine and concept can greatly influence the success of your franchise.

A Delicious Alternative

When considering other options, look for concepts that offer similar benefits (health-conscious, unique, simple operations) but have a broader appeal. One such option is Teriyaki Madness.

Teriyaki Madness offers a menu that’s diverse yet familiar to many. Teriyaki, a Japanese cooking technique that entails foods being broiled or grilled with a savory sauce, is well-known and widely loved across various demographics. Like with Vietnamese cuisine, Teriyaki Madness focuses on fresh, healthy ingredients, appealing to health-conscious consumers who aren’t willing to sacrifice flavor.

The operational model of Teriyaki Madness is straightforward, making it easier to manage, especially for new franchisees, who are also provided with robust training and ongoing support to help navigate all the elements of being a restaurant business owner.

With a growing presence, Teriyaki Madness franchisees benefit from strong brand recognition and a comprehensive marketing program. And as the nation’s leading Asian fast casual franchise, franchise owners have more opportunities to take advantage of the Teriyaki Madness takeover by expanding into multi-unit ownership.

Becoming a Teriyaki Madness franchise owner requires $312,500–$731,260* in startup costs, and current locations are reporting amaking $1.10 million AUVin average unit volume. It’s a promising investment that provides the opportunity for success for any like-minded entrepreneurs who believe in what the brand stands for.

To learn more about franchising with Teriyaki Madness, download the Franchise Report.

* Refer to our Franchise Disclosure Document.

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Join the Madness?

The people have spoken, and they want Teriyaki. Asian and Fast Casual are the two fastest growing segments in the restaurant industry. Join the Japanese franchise revolution and give people what they want: HUGE BOWLS OF AWESOMENESS!


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