How much does a Teriyaki Madness franchise cost?

The total estimated restaurant franchise cost is between $392,667 and $1,121,405. This includes the initial franchise fee of $45,000, shop opening assistance fee of $27,500, leasehold improvements ($156,000–$605,000), furniture, fixtures and equipment ($54,000–$181,000), and other startup costs. A standard 3-unit franchise package is available at $99,000. Ongoing fees include a 6% royalty on net sales and a 4% marketing fund contribution.

What are the financial requirements to open a Teriyaki Madness franchise?

Prospective franchisees need a minimum net worth of $700,000 and at least $200,000 in liquid assets to qualify for a Teriyaki Madness franchise. The total estimated initial investment ranges from $392,667 to $1,121,405 depending on location and build-out specifications.

What is the Average Unit Volume (AUV) for a Teriyaki Madness franchise?

The Teriyaki Madness Average Unit Volume (AUV) is $1.11 million.

What are the ongoing fees for a Teriyaki Madness franchise?

Teriyaki Madness franchisees pay a royalty fee of 6% of net sales and a marketing fund contribution of 4% of net sales. These ongoing costs cover continued use of the TMAD name and trademark, access to the proprietary operating system, new product development, and ongoing operational and marketing support.

Do I need restaurant experience to own a Teriyaki Madness franchise?

No prior restaurant experience is required. Teriyaki Madness provides comprehensive training including a four-day initial training in Denver, a 10-day Hands-On Training (HOT) program at a corporate location, and 10 to 14 days of on-site training at your location around grand opening.

How long does it take to open a Teriyaki Madness franchise?

Teriyaki Madness aims to complete every location within 12 months from franchise award.

How many Teriyaki Madness locations are there?

Teriyaki Madness has 200+ open shops operating across 41 states and El Salvador, with over 40% of shops being owned by multi-unit franchise owners.

What size location does a Teriyaki Madness franchise need?

The ideal Teriyaki Madness franchise location is 1,500 to 1,800 square feet. The number of employees is dependent on sales volume, but on average it can take up to 15 to 22 full- and part-time employees to run multiple shifts throughout each week at a shop.

What is included in the Teriyaki Madness franchise investment?

The total investment of $392,667 to $1,121,405 includes: initial franchise fee ($45,000), shop opening assistance fee ($27,500), site survey ($3,000–$7,500), rent and deposits ($11,782–$41,160), leasehold improvements ($156,000–$605,000), furniture, fixtures and equipment ($54,000–$181,000), architect ($22,500–$43,000), initial inventory and supplies ($15,500–$18,800), insurance ($1,500–$5,000), business licenses and permits ($1,000–$10,860), professional fees ($2,500–$4,000), exterior signage ($6,500–$26,000), interior branding ($6,800–$10,000), technology and security systems ($12,600–$21,000), grand opening promotion ($10,000), training expenses ($1,200–$4,500), and additional funds for 3 months ($10,000–$40,000).

What support does Teriyaki Madness provide to franchisees?

Teriyaki Madness provides support including real estate site selection, design and construction assistance, initial and ongoing training programs, grand opening marketing, local marketing strategies, social media support, brand awareness campaigns, and continuous operational coaching from the home office.

National Eat Your Veggies Day Broke Records

National Eat Your Veggies Day Broke Records: What That Means for Franchisees

At Teriyaki Madness, we don’t wait for the Fourth of July or Thanksgiving to throw a party. Sometimes the biggest sales day of the year shows up wearing a leafy green disguise — like, say, National Eat Your Veggies Day. Yep, that’s a real holiday. And yep, our shops just turned it into the highest single-day sales record in TMAD history. This is what happens when you have an HQ team obsessed with franchisee success looks at the calendar and asks, “How can we squeeze a little more awesomeness, and a lot more revenue, out of that?”

Why a Veggie Holiday Just Makes Sense for TMAD

A lot of fast casual concepts treat vegetables like a garnish or an upsell, but our fresh stir-fry veggies have been a non-negotiable part of every TMAD bowl since day one. Crisp broccoli, cabbage, carrots, zucchini, and onions. Fresh cut, wok tossed in our house-made Stir-Fry sauce and piled into every single bowl. Not a side. Not an add on. It’s our standard.

Our veggies are one of the biggest reasons our guests choose us, and one of the biggest reasons our franchisees say they chose to invest in TMAD over another concept. People come to us craving a healthy option that doesn’t make them feel like they’re having a cheat meal for lunch. We don’t skimp. We don’t nickel and dime. And we don’t make you pay extra to eat something your doctor would approve of. So, when a holiday rolls around that’s literally about eating your veggies, we have to take the chance to celebrate.

The Promo That Started It All

For this year’s debut of National Eat Your Veggies Day on June 17th, we ran a deceptively simple offer: Mad Rewards members who signed up by June 16th and purchased any regular or large bowl on the big day could add a junior or regular Chicken Teriyaki Bowl for just $1. Simple offer. Massive turnout. The kind of holiday promotion results that make CFOs do a double take.

The Numbers That Tell the Real Story

Let’s get to the good stuff. Here’s what one “random” holiday did across the TMAD system:

• A 42% increase in Mad Rewards daily sign-ups. This means that thousands of new customers have just joined our 1.1 million-strong rewards database, ready to be marketed to long after the veggie special is gone.
• 12 shops hit their highest daily sales since opening! That’s not a typo. Twelve shops had their best day ever.
• We beat our previous Wednesday record by 40.3% and topped our system’s all-time daily sales record (previously held by National Chicken Teriyaki Day), even though NCTD was in its 4th year and this was NEYVD’s first. Translation: a holiday most people don’t know exists drove more revenue than the holiday literally named after our most iconic bowl.

Why the Media Couldn’t Stop Talking About It

The promo wasn’t just a hit with hungry guests — it caught fire in the press, too. QSR Magazine covered it in “Teriyaki Madness Announces Promotion for National Eat Your Veggies Day,” Restaurant News spotlighted us in their June restaurant deals roundup, and outlets like Living on the Cheap, Premier Guide Miami, and WAFF (NBC) Huntsville helped amplify the offer to millions of impressions across the country. Our shops benefited from national exposure without every lifting a finger. That’s the kind of work our team at the home office puts in for our franchisees.

The Home Office Mindset: Every Day is a Potential Sales Day

Our HQ marketing team, led by TMAD CMO Jodi Boyce, is constantly scanning the calendar, moments in pop culture, and the data for opportunities to turn ordinary days into extraordinary sales days for our franchisees. As with every holiday promotion, we hosted webinars weeks in advance, so shops were prepped on labor, inventory, and execution. PR firms got the story in front of QSR Magazine and Restaurant News and social posts were pre-built and ready to boost at the click of a button. The Ad Fund even reimbursed shops on food cost, so the promo didn’t squeeze margins.

What This Means If You’re Considering a TMAD Franchise

When you sign on with the Madness, you’re buying into a team that treats every day like a potential record-breaker. National Chicken Teriyaki Day. National Eat Your Veggies Day. Whatever weird, wonderful holiday is next on the calendar. We’ll find it, package it, promote it, and hand you the playbook. Because at TMAD, we truly live by our, “teriyaki world domination” motto.

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