How to Open an Asian Cuisine Restaurant in 4 Steps (Or Just 1 If You Choose Teriyaki Madness)
Interested in opening an Asian cuisine restaurant? Learn the costs and potential profit, as well as what steps to take first.
PICK A NICHE
There is a world of variety when it comes to different types of Asian food, so you would do well to narrow your scope. What flavors or styles are lacking in your area? What styles might you have a background in or special affinity for?
Consider the type of restaurant you plan to open, be it fine dining, fast casual, a grab-and-go lunch spot, etc. The style of cuisine may dictate the restaurant type, or vice-versa.
WRITE YOUR RESTAURANT BUSINESS PLAN
Writing a restaurant business plan for an Asian cuisine restaurant doesn’t have to be overwhelming. While there’s no set length for a restaurant business plan, keep in mind that it’s best be concise and engaging while relaying as much information as possible.
Your plan should include answers to questions like, “What types of Asian cuisine do you want to serve?”, “Who are your competitors?”, “What makes you stand apart?”, “What resources will your restaurant require?”, and “How will you turn a profit?”
These questions (and your answers to them) will help you narrow your focus on a chosen market, consider the potential of your overall plan, and address any challenges you may not have previously considered. You want to accentuate the positive while acknowledging any challenges your business may encounter, and how you will address them along the way. A well-thought-out business plan can set you up for success.
FIND THE PERFECT LOCATION
Taking the time to pick the right spot to open your doors is fundamental to your success. You want to ensure that you’re in a location that attracts enough traffic to support your burgeoning business while being an affordable and right-sized space for you to operate.
Most franchisors have expert market analysts at their disposal to help you select the right spot for your target customer base. Teriyaki Madness works directly with real estate brokers and architects who are familiar with our site requirements and have in-house project managers to guide franchisees through the entire build-out process.
CHOOSE YOUR NAME AND OWNERSHIP STRUCTURE
The name of your restaurant takes a lot of consideration. With it, you are telling the world who you are and what your food is all about. If you’re opening an independent restaurant with a unique name, you may want to hire marketing professionals to find one that’s just right. If you are buying into a franchise, the name of the restaurant has already been researched and comes with its own history and recognition. Teriyaki Madness conjures up the fun, excitement, and crave-ability that our franchise packs into every bite!
Likewise, your ownership structure will depend on whether you’re operating as an independent restauranteur or a franchise partner. If you decide to open a Seattle-style Japanese food franchise like TMAD, the legwork has already been done for you in this regard — and many others.
WOK OUT WITH A WINNING BRAND
Opening your new restaurant with an established brand like Teriyaki Madness allows you to skip all the red tape that independent owners must face on their own. Franchises have developed a distinct Asian restaurant menu, established the restaurant design, and perfected the business model to help ensure the success of all their franchisees as well as the brand as a whole.
When you buy into a franchise, you benefit from the recognition, training, marketing support, and operational structure that makes opening your new restaurant a rewarding and exciting process. Don’t just take our word for it — we’ll let our $1.07 million* AUVs do the talking.
JOIN TERIYAKI MADNESS
Teriyaki Madness is an award-winning brand serving up huge bowls of awesomeness by combining two of the fastest growing sectors in the industry as a fast-casual Asian concept. We are, in fact, the fastest growing big restaurant chain in the country as named by Restaurant Business. TMAD offers franchisees easy onboarding, ongoing support, and a simplified menu that keeps diners coming back for more.
If you’d like to learn more about franchising opportunities with Teriyaki Madness, download our free Franchise Report.
*Refer to our 2021 Franchise Disclosure Document