Some people call it “passion”. We think “Madness”  is cooler.

What’s the Madness all about anyway?

Eating good has never been a trend. In fact, it’s a way of life. For us, it’s teriyaki—a dish that’s been around since the dawn of time (we think).

At Teriyaki Madness, we’ve devoted ourselves to that way of life. On paper, we’re an Asian-inspired, fast-casual concept that serves made-to-order teriyaki bowls with fresh ingredients, house-made sauces and perfectly marinated and grilled meats.

In practice, we’re a company built on serving—customers, each other and our communities. We believe in our food, as well as making everyone involved in our company a success.

Over 100 shops open and opening 50 more this year

Listed on Entrepreneur Magazine’s Franchise 500

One of Fast Casual’s Top 100 Movers and Shakers

Meet the

Executive team!

Our executive team has more than 184 years of restaurant management experience, even more if you include all business experience. And they don’t look a day over 100! They have worked for many concepts over the years like Pizza Hut, Boston Market, Quiznos, Smashburger, Maui Wowi, Pour La France!, Doc Popcorn, Chipotle, Native Foods Cafe, Carl’s Junior, McDonald’s, Portillo’s Hot Dogs, Noodles & Co., Schlotzsky’s, Moe’s Southwest Grill and the list goes on. Click or scroll over the photos to see the backstories behind the people that have made the Madness happen.

michael haith bowl of asian food franshise

Michael Haith

Chief Executive Officer

Learn more about Michael

Michael Haith’s role is to oversee Teriyaki Madness both at a corporate level and franchisee level. With almost 30 years of experience as a franchisee, franchisor, franchise investor and supplier, Michael has a unique perspective on what it takes to achieve success for entire franchise systems.


• Franchisee of Pour La France! Catering
• Managing partner of Maui Wowi Hawaiian Coffees and Smoothies.
• Founded Franchise Sherpas, an incubator and investment firm devoted to the partnership and development of emerging franchisors
• Chairman-Mentor at Maui Wowi Hawaiian Coffees & Smoothies, Franchise Sherpas, Doc Popcorn, Kidcreate, and Raintree Franchise Sales Agency
• Investor in start up franchises
• Owner of Teriyaki Madness

Alex Andre executive VP of japanese franchise teriyaki madness

Alex Andre

Chief Financial Officer

Learn more about Alex

Alex is an entrepreneurial business executive who brings TMAD substantial business, financial & legal expertise acquired during a 25-year career as the CFO and General Counsel for high-growth public & private companies, an accountant at a Big 4 accounting firm, and a corporate & securities attorney at major international law firms.


• CFO & General Counsel for ARC Group, Inc.

• Co-Founder & Co-Manager of THS Ventures, LLC


• Coporate & Securities Attorney

• Accountant for KPMG LLP

Erin Hicks executive vp of japanese franchise teriyaki madness

Erin Hicks

Chief Operating Officer

Learn more about Erin

Erin Hicks provides the leadership, management, and vision necessary to ensure that Teriyaki Madness has the proper operational controls, administrative and reporting procedures. She also ensures the correct people and systems are in place to effectively grow the organization and to guarantee financial strength and operating efficiency.


• Executive Vice President at Maui Wowi Hawaiian Coffees and Smoothies
• Owner of a sports bar & grill

David Biederman  Japanese franchise teriyaki madness

David Biederman

Chief Development Officer

Learn more about David

David Biederman brings a diverse background to the TMAD and its franchisees. He has held senior positions in restaurant operations, marketing and restaurant development.
His teams are responsible for franchise sales, shop real estate, design and construction as well as Restaurant Sherpas.


• Executive Vice President at Topper’s Pizza

• Chief Development Officer at Smashburger

• Senior Director of Operations, New Concepts at McDonald’s

Jodi Boyce VP of marketing in japanese franchise teriyaki madness

Jodi Boyce

Chief Marketing Officer

Learn more about Jodi

Jodi Boyce’s role at TMAD includes overseeing the Marketing Team of five and touching anything related to the brand, including defining the brand voice, personality, supporting programs and overall national branding efforts.


• Vice President of Marketing at Smashburger
• Senior Director of Marketing at Quiznos
• Hotdogger and driver for Oscar Mayer Wienermobile

Meet the



Tyler DeMuth

Director of Franchise Growth

Alison Satriana

Director of Development

Matt Gosselin

Development Coordinator

Patrick Pounders

Franchise Development Manager

Austin Werths

Franchise Development Marketing Manager


Liz Worley

Director of Marketing

Yasmin Mookerdum

Marketing Coordinator

Erik Roby

Director of Brand Marketing

Taylor Smith

Senior Designer

Laura Sporrer

Local Shop Marketing Manager

Darien Fisher

Junior Designer

Prasan Sathyan

Local Shop Marketing Manager

Steve Sezwick

Local Shop Marketing Manager

Finance & Analytics

Joe Cohen

VP of Finance

Aunna Macias

Systems Integrations Specialist

Troy Quimby


Misti Hunt

Controller Assistant

Nathan Lockhart

Director of IT

Jordan Sander

Financial Analyst

Franchise Relations

Elizabeth Sapp

VP of Franchise Relations

Shanlee Kasson

Director of Project Management

Amanda Cooper

Senior Program Manager

Natasha Lovato

Communications Coordinator

Stacy McCormack

Office Manager

Supply Chain

Zane Paschal

Director of Supply Chain

Nick Pelensky

Supply Chain Coordinator

Rachael Ozier

Distribution Manager

Chris Ryan

Supply Chain Analyst

Real Estate, Design & Construction

Trina McWhorter

Director of Real Estate Development

Sarah Schwab

Senior Design Manager

Melisa Nochlin

Vice President 
of Real Estate

Cassandra Evans

Design Manager

Jillian Foster

 Director of Design

Barie Shortell

 Assistant Construction Project Manager

Sarah Grossman

Director of Construction

Kristin Simpson

Manager of Real Estate Development

Operations & Training

Kevin McCarthy

Vice President of Shop Operations

Galen Sullivan

Franchise Business

Issac Morales

New Shop Opening Trainer

Marco Levesque

Franchise Business

Brandon DeLeon

Field Training

Stephen Light

New Shop Opening Trainer

Greg McCollum

Franchise Business

Shari Goudie

New Shop
Opening Trainer

Jacob Miller

New Shop Opening Trainer

Jules Langston

Manager of Training and Development

True Wiggins

New Shop
Opening Trainer

Tanner McCarthy

New Shop Opening Trainer

Michele Runge

Front of House Field Training Manager

Andre Colon

New Shop
Opening Trainer