Teriyaki Madness food offerings

Perks of Owning a Stir-Fry Franchise

Owning a stir-fry franchise has its perks! Here’s why it’s a wise financial investment and a rewarding career opportunity for fun-loving, community-minded entrepreneurs.

MELDING TECHNIQUES & FLAVORS

Stir-frying is a cooking technique that originated in China as early as 206 B.C. and involves ingredients being tossed and fried with a small amount of very hot oil in a wok or other similar “big fryer, shallow fat” vessels. A dynamic method for cooking healthy ingredients while imbuing bold flavors, stir-frying soon spread across other parts of Asia and into the West where it remains popular both at home and in restaurants today.

Reasons why a stir-fry franchise appeals to a broad range of diners (and restauranteurs) include:

  • Stir-frying results in tender-crisp vegetables that retain more nutrients than if they were boiled. And since stir-frying generally requires only a small amount of oil, the fat content is relatively low.
  • Stir-frying is a quick, efficient cooking method that usually involves only one type of cooking vessel—a wok—cutting down on both prep and clean-up time.

For diners who have a hard time incorporating veggies and other healthy fare into their diets, stir-frying presents seasonal, nutritious ingredients into their meals with a much bigger flavor kick than, say, steamed broccoli.

While simple in theory, stir-frying is incredibly versatile and offers diners a near-endless range of options between veggie, protein, and sauce possibilities. New flavor profiles can be explored with every meal. And for all its versatility, restaurant owners will require a relatively short list of ingredients and cooking tools to produce big results.

APPEAL TO A GROWING AUDIENCE

Asian food is insanely popular in the United States, with Euromonitor data finding that the sales of Asian fast food have more than tripled over the past 14 years in comparison to Latin and Middle Eastern cuisines. As diverse as the continent itself, Asian cuisine boasts a range of various flavor profiles and cooking styles that can appeal to just about any curious and hungry diner.

Early on, the majority of Asian cuisine restaurants in the U.S. were independent, mom and pop style shops that relied heavily on a loyal customer base and takeout options. For restaurants that focus on stir-frying, the food is prepared quickly, and costs are kept relatively low by the reliance on more vegetables than expensive proteins. The combination of speed and value was something American quick-service operators could get behind, and the stir-fry franchise was born.

WOK OUT WITH TERIYAKI MADNESS

With the proliferation of Asian cuisine made accessible to American diners, stir-fry remains a versatile, popular meal for any time of day and a no-brainer business opportunity for restauranteurs. The founders of Teriyaki Madness saw the opportunity and ran with it, combining the speed and crave-ability of stir-fry with the sweet and savory flavors of Seattle-style teriyaki that diners around the globe have come to know and love.

Since bursting on the scene in 2003, TMAD has cleverly combined the best flavors and cooking methods that global cuisine has to offer in order to provide amazing Japanese franchise opportunities for hungry investors seeking a restaurant business model that bowls over the competition.

Among a packed marketplace, TMAD still stands out as both a fast casual and Asian food franchise, and was voted the No. 1 fastest-growing big restaurant chain by Restaurant Business in 2021. Every TMAD location is designed to dish out food that is quick, convenient, and bursting with flavor, while requiring lower buy-in and overhead from franchisees than the average large chains. With locations popping up around the country on the regular, TMAD franchisees are reaping the benefits (and profits) of partnering with the best in the biz.

If you’d like to learn more about how to get in on the Madness, download our Franchise Report.

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Join the Madness?

The people have spoken, and they want Teriyaki. Asian and Fast Casual are the two fastest growing segments in the restaurant industry. Join the Japanese franchise revolution and give people what they want: HUGE BOWLS OF AWESOMENESS!

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