Teriyaki Madness Rice Bowl


The fast casual restaurant market in the U.S. is projected to grow by $28.8 billion by 2025, progressing at a Compound Annual Growth Rate (CAGR) of almost 8%. Rice bowl franchises are well positioned to be at the head of the class, offering convenience, affordability, and bold flavors to guests while providing winning business opportunities to prospective franchisees.

A rice bowl franchise can be a lucrative investment. Learn why they’re great and how you can cash in on America’s favorite restaurant category.


As the nation’s favorite and fastest growing Asian restaurant franchise, the initial investment range to become a Teriyaki Madness franchise owner is between $346,400 and $768,760*, with the fast casual industry average landing at $764,395. TMAD franchisees will find that, after the startup investment, the costs to run a TMAD empire falls well below the market average while the income potential is nearly limitless.

Teriyaki Madness shops are designed to serve primarily as takeaway locations, with only 20% of orders consumed in house, thereby requiring less space to operate at their full potential and freeing up franchisees to expand to more outposts in a shorter amount of time than the average fast casual restaurant franchise. Additionally, TMAD’s rice and noodle bowl concept allows owners to capitalize on big flavors without a hefty spend on inventory.

With an Average Unit Volume (AUV) of $1.16 million*, TMAD owners are dishing up a TON of teriyaki bowls for the win!


Asian food is hugely popular in the U.S., with studies finding the sales of this type of cuisine having more than tripled over the past decade in comparison to other international food styles. A rice bowl franchise provides a healthy, flavorful, convenient, and cost-effective option for diners throughout the day, and savvy entrepreneurs are seizing the opportunity to get in on a trend that isn’t going away any time soon.


Since exploding onto the restaurant scene in 2003, TMAD has been taking over the fast casual dining space with an accessible approach to Asian cuisine and a desirable business model to help smart investors expand their portfolios with multi-unit opportunities.

While the U.S. isn’t lacking for Asian restaurant franchises, TMAD is the best Asian franchise for diners and prospective franchisees alike. Voted the No. 1 fastest-growing big restaurant chain by Restaurant Business in 2021, new TMAD empires are being built around the country everyday thanks to the simple, scalable business model and the broad appeal of TMAD’s menu and fun-loving approach to dining.

With strong franchisor support, undeniable growth, and limitless potential, TMAD is an easy choice for both first-time franchisees and seasoned business owners seeking to expand into the lucrative Asian restaurant sector with multi-unit investments.


A strong and growing franchise network means increased buying power, support, and the feeling that you are part of a rice bowl revolution! TMAD continues to add franchisees on a weekly basis, expanding across established territories as well as new markets. From Florida to Texas to Colorado and beyond, new multi-unit franchisees are getting in on the Madness and capitalizing on a winning concept.


While there is an appeal to opening your own restaurant and being in full control, the right franchisor can provide top-notch support while also letting you take the reins. TMAD ensures that you have the training, marketing campaigns, and other forms of backing to ensure that your business is as successful as it can possibly be, all while fostering a culture of enthusiasm.

To learn more about how TMAD may be the right franchisor for you, download the free Franchise Report.

*Refer to our Franchise Disclosure Document for more details.

Are you ready to

Join the Madness?

The people have spoken, and they want Teriyaki. Asian and Fast Casual are the two fastest growing segments in the restaurant industry. Join the Japanese franchise revolution and give people what they want: HUGE BOWLS OF AWESOMENESS!


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