Teriyaki Madness was featured in QSR for its exponential growth in 2019!
It’s not often that a young franchise brand gets to celebrate the launch of a new loyalty program; its first annual conference; the opening of a flagship corporate headquarters shop that serves as a hybrid R&D center/training facility; expansion into seven new states and two countries; a completely new shop design; a dramatic reduction in prime costs through national agreements with Pepsi and Sysco; and myriad other franchisee profit initiatives … all within a single year.
After seeing a 48 percent increase to 65 shops in 2019, Teriyaki Madness is well-positioned to further build on this momentum in the year ahead, especially considering its efforts on the development front. TMAD has awarded 90 new franchise locations in 2019 alone.
The year’s growth was made possible by TMAD’s three-year investment into the building of its leadership team, products and processes to help the brand evolve to the point where it could bring on a number of experienced staff to coach and train its franchisees to success. By putting in the work to form a capable community with a common goal, TMAD more than doubled in size internally so it could competently do so externally through franchising, as well.
As the brand continues aggressively yet thoughtfully pushing forward, a team mentality and culture of collaboration will continue to be an integral component to Teriyaki Madness’ systemwide success in 2020.