Teriyaki Madness challenge to customers: #DontBeAChicken
September is National Chicken Month, and Teriyaki Madness is not light on the celebration. With the Teriyaki Madness’s product and company culture along with their values projecting boldness, Teriyaki Madness challenges everyone in their new marketing campaign to embrace their adventurous side with #DontBeAChicken.
The goal of the campaign is to encourage consumers along with everyone to share their inner spirit, take life by the horns, and #DontBeAChicken. This could mean doing something that you never thought you could do before. For example, taking on a new career or accomplishing life-long dreams. It could also be something smaller like getting to know your co-workers better or trying a new activity. Whatever it is, TMAD wants everyone to embellish in their personality. Michael Haith, CEO of Teriyaki Madness, states:
“Boldness is inherent in the Teriyaki Madness culture, so the #DontBeAChicken campaign is our way of emboldening existing and future brand fans. If you’ve been afraid of something recently or your whole life, do something about it and tell us, because we’re on your side. We’ll give you plenty of food and prizes as a reward for your boldness.”
That’s right, food and prizes are rewarded for not being a chicken. Take a picture of your boldness, caption it #DontBeAChicken when posting it on social media and you could be greatly thanked for sharing the boldness. Follow Teriyaki Madness on their social media accounts for ways to step out of the comfort zone. TMAD will also be announcing special deals and offers throughout the month on their Facebook page and Instagram account. Be on high alert!