Mongolian Franchise Options & Alternatives You Should Know About
Mongolian cuisine is a unique blend of flavors and cultures, and there are several franchises that specialize in this type of food. A Mongolian franchise can be a good investment, but you should know about some alternatives that can be even more lucrative. Explore your options as well as the market for this type of cuisine.
What is Mongolian Food?
Traditional Mongolian cuisine largely became a regional style of dish that grew out of China’s Mongol Autonomous Region of Inner Mongolia and in other northern Chinese provinces, as far east as Beijing. The diet typically blended a need for a nomadic diet with flavor and ingredient influences from China and Russia.
The most basic staples of Mongolian cuisine focused on meat, dairy products, and other sources of animal fats. As the Mongol empire spread, so too did the utilization of different food sources, including breads, noodles, grains, and exotic spices. Traditional foods like Buuz (a Mongolian meat filled dumpling) and Guriltai Shul (noodle soup) are still popular today, among other delicacies characteristic of this style and region.
While Mongolian food is still a relatively niche cuisine in many parts of the world, it has been growing in popularity over the last few years. According to Statista, the Mongolian food segment is projected to grow by 20.85% (2023-2027) resulting in a market volume of US $75.54 million in 2027.
One factor driving the growth of Mongolian franchises is the increasing popularity of Asian cuisine in general. Consumers are becoming more adventurous in their dining choices and are willing to try new and unique flavors. Additionally, the rise of health-conscious eating has led many consumers to seek out fresh and customizable options like those offered by many Mongolian food brands. As long as a franchise offers high-quality ingredients, fresh options, and a unique dining experience, it can be successful in today’s market.
The Modern Appeal of Mongolian Cuisine
While Mongolian food is undoubtedly a unique and niche cuisine, that does not necessarily mean that it is too narrow to be successful. There are several current Mongolian franchises that sell this special genre of food with great success. Brands like Genghis Grill, BD’s Mongolian Grill, and HuHot Mongolian Grill each bring their own unique approach to Mongolian cuisine, so it is essential to research each one thoroughly before deciding if you are set on owning this type of business.
Genghis Grill is known for its build-your-own bowl concept, where customers can choose their protein, vegetables, and sauces to create a custom dish. BD’s Mongolian Grill has a similar approach but also offers pre-designed bowls for customers who prefer a little guidance. HuHot Mongolian Grill takes a slightly different approach, with a focus on all-you-can-eat buffets that allow customers to sample a wide range of dishes.
Teriyaki Madness: Bold Flavors and an Even Wider Audience
While Teriyaki Madness does not serve Mongolian food specifically, it is a franchise that focuses on Asian-inspired dishes, so it may be an appealing alternative for investors interested in this type of cuisine with perhaps an even broader appeal. Teriyaki Madness offers a variety of customizable bowls with protein options like chicken, beef, and tofu, as well as fresh vegetables and sauces.
TMAD shops are as bold as their flavors- built for fun, convenience, and healthy food that packs a punch any time of day. Beyond the craveable bowls that have customers lining up around the clock, TMAD offers franchisees the opportunity to partner with the #1 Branded Asian Delivery in America. By providing comprehensive training and ongoing support, dynamic marketing campaigns, and a low-overhead business model that doesn’t scrimp on quality, it’s no wonder that customers and prospective franchisees, alike can’t wait to get their hands on delicious yet healthy TMAD bowls.
To learn more about getting in on the Teriyaki Madness as it spreads across the nation, download our franchise report.