CEO Michael Haith Talks Teriyaki on QSR’s Fast Forward Podcast
TMAD CEO Michael Haith was featured on QSR Magazine’s Fast Forward Podcast for the irreverent, left of center brand culture that defines Teriyaki Madness.
Michael said, “People are … getting beyond the burgers and sandwiches and the pizza, which they’ve become accustomed to. I think there’s a migration to new flavors and Asian flavors, especially. I think people are starting to eat healthier. And TMAD is definitely healthier.”
Teriyaki Madness has become the reigning champ of the Asian food category and quickly dethroned other unhealthy Asian brands in the process.
According to QSR, “Teriyaki Madness is one such emerging brand that is attempting to challenge Panda’s Asian category throne. The Seattle-style teriyaki franchise was founded in Las Vegas in 2004, and has since grown to more than 50 locations across the U.S., with as many as 80 expected by the end of the year.
Michael Haith, who acquired Teriyaki Madness from its founders in 2012 after leading foodservice businesses like Maui Wowi and Doc Popcorn, says Americans are ready for different culinary styles than what dominates today. “
The brand is ready to cancel out the noise and position themselves for fans to identify with the culture!