Overhead view of Teriyaki Madness food

The Fastest-Growing Restaurant Segments for 2022

Researching franchise restaurant opportunities? Here are the fastest-growing restaurant franchise segments in the U.S. and what’s influencing their popularity.


The pandemic has taken its toll on the foodservice industry, but independent restaurants undoubtedly took a bigger hit. Franchise restaurants can exemplify the adage that there’s safety in numbers. The fastest-growing restaurant franchises were able to continue their path of growth because of stronger buying power, adaptation, perseverance, but mostly because everyone on board works together as a team to provide solutions to new challenges.

Franchises that have not only survived but thrived have been able to take advantage of economies of scale and improving speed of service for customers who want to get in and out quickly. While smart businesses continue to adapt and grow, the biggest franchises are, ironically, no longer the fastest-growing restaurant franchises.

That’s because they’ve already surpassed their rapid growth phase and now have limited territory, if not waitlists, when new franchisees want to buy into the system. Household names like McDonald’s and Pizza Hut have built such large enterprises, with multiple franchisees who own many locations, that it’s hard for new franchisees to get in the game.


Pizza delivery and fast food burger joints are here to stay, but Teriyaki Madness is already dominating three other massive food segments—the $54.4 billion fast casual industry, the $35 billion chicken industry, and the $7 billion noodle market.

Smaller yet spirited names like Teriyaki Madness are still emerging and have a better shot at continuing to be recognized as one of the nation’s fastest-growing restaurant franchises. TMAD arrived on the scene as a winning Asian fast-food franchise in 2003 and has been growing ever since.

TMAD has cornered the market as a Seattle-style Teriyaki bowl franchise, capitalizing on the dish’s convenience, cost effectiveness, and versatility for both diners and restauranteurs. The humble protein, veggie and rice bowl is a perfect vessel for delivering an assortment of delicious flavors.

Bowls can work across the always busy lunch and dinner times and capitalize on social media trends by being super photogenic. They represent a novelty to some Americans, so they tend to attract younger patrons or those looking to try something new. They are also easily customizable and can be embraced by healthy eaters in a way that other fast casual establishments cannot.

Bowl franchises like TMAD are poised to continue expanding by offering franchisees a popular concept, a simple operational model, and a small footprint from which to run their business.


Owning a restaurant franchise means seizing opportunities to scale much more quickly than if you were trying to grow an independent restaurant business. Who wants to open a pizza place or coffee shop mere feet from the competition?

That kind of market over-saturation can make it difficult to scale. Entrepreneurs who seek growth potential in their franchise investment would do well to find a franchise that is at the upswing of its growth curve and satisfies the niche market. Why open just another pizza parlor when you can dazzle your neighborhood with an exciting and delicious teriyaki bowl franchise? The initial investment will be lower, and the discounts typically offered for subsequent units can make the scalability much more accessible, for both new and experienced franchise owners.


Teriyaki Madness is the No. 1 fastest-growing big chain in the $488.8 billion restaurant industry, and we have no plans to slow down. Already dominating three major food markets, we can’t wait to spread the Madness. Our Seattle-style Japanese bowl restaurants are popping up in neighborhoods throughout North America, and we welcome new investors to join our team.

TMAD provides a unique business opportunity with tremendous growth and profit potential for hungry entrepreneurs ready to join up with the nation’s best Asian cuisine franchise.

To learn more about partnering with Teriyaki Madness, download our free Franchise Report.

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Join the Madness?

The people have spoken, and they want Teriyaki. Asian and Fast Casual are the two fastest growing segments in the restaurant industry. Join the Japanese franchise revolution and give people what they want: HUGE BOWLS OF AWESOMENESS!


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