WHY DO CUSTOMERS GO MAD FOR TMAD?
TMAD provides a cooler, healthier, and more fulfilling alternative to the usual fast food experience of burgers, subs, and pizzas. Our freshly prepared bold and flavorful food is made-to-order with fresh, natural ingredients. Seven minute service, large portions, and value that makes customers feel great and fully satisfied.
For those pursuing a well-balanced and active lifestyle, we provide a unique alternative, in a hip environment.
HOW MANY TERIYAKI SHOPS ARE THERE?
After years of testing and development in Las Vegas, NV, TMAD started franchising across the nation in 2012. We have since awarded 170+ new units, with 50+ Teriyaki Shops up and running.
HOW MUCH DO I NEED TO OPEN A TMAD LOCATION?
Unlike many restaurant franchise concepts, our franchise owners don’t need $1,000,000 to build out their locations. The estimated initial investment ranges between $313,500– $653,860*. Costs vary from market to market and are affected significantly by the square footage of the location and regionally specific costs associated with the build-out, equipment, materials, furniture etc.
* Refer to 2019 Franchise Disclosure Document
HOW MUCH IS THE FRANCHISE FEE?
Standard Franchise (3-pack) – $99,000
Single Franchise (1 unit) – $45,000
4+ Units – Case by Case
ARE THERE ON GOING FEES PAID TO TMAD?
Yes, Franchisees in the TMAD system pay a weekly royalty equal to 6% of gross sales. The fee entitles you to continued use of the TMAD name and trademarks, access to our operating systems, new product development, ongoing business consulting and other benefits the come along with being a franchise owner in the TMAD organization.
HOW IS THE BRAND MARKETED IN EACH LOCATION?
All stores contribute 3% of gross sales towards a marketing fund, which is used to develop marketing strategies and materials. Each individual shop also spends a required amount to advertise locally as outlined in the Franhcise Disclosure Document (FDD). Digital marketing, content marketing, social media, in-store promotions, direct mail, and radio are just some of the channels that TMAD locations utilize to drive The Madness to their locations.
WHERE DO TMAD LOCATIONS LIVE?
TMAD thrives in a variety of locations. Location, Location, Location. The team takes real estate very seriously, working with local brokers, using technology and working with national oversight to ensure a high-quality location is identified quickly. Best of all? We thrive in strip malls with between 1,400 and 2,000 square feet typically close to health clubs or other populations of people looking for healthier options.
HOW DOES TERRITORY WORK?
We don’t have geographic development territories, which allows Franchise Owners to build anywhere there is not a Protected Territory for an existing shop. Protected Territory is dependent on market area and typically includes an area with a population of approximately 25,000 to 35,000.
WHAT IS THE AVERAGE SHOP SIZE?
1400 – 2000 sq ft “Sweet Spot”.
HOW LONG DOES IT TAKE OPEN A TERIYAKI MADNESS?
This timeframe ranges greatly depending on how long it takes to find a location, the length of the lease negotiation process, and the time it takes with local municipalities to get permitting. The construction timeframe can also be affected by unpredictable or unforeseen circumstances with the site. Our goal is to open the location as quickly as possible.
IS THERE SUPPORT FOR FINDING AND BUILDING MY LOCATIONS?
Absolutely! TMAD Corporate has a talented team of Real Estate and Construction professionals to help you with every step.
DO I NEED PRIOR INDUSTRY EXPERIENCE?
No, you don’t necessarily need food service experience, although it is looked upon favorably in the selection process. A prospective franchisee must be willing to work hard, have strong business management skills, a positive and fun-loving attitude, be committed to excellent customer service, be a team player, and have the drive to succeed and control their own financial future.
HOW MANY EMPLOYEES DOES MY STORE NEED? DO I NEED TO BE THERE EVERYDAY?
The number of employees is dependent on sales volume, but on average there are about 14 to 18 full and part-time employees needed to run a store.
The great majority of TMAD Owners are multi-unit operators who have a trusted manager in each location, so they don’t have to be there everyday. Initially, especially the first 3 to 6 months, the owner should be in their first locations on a full time basis or as much as possible.
WHAT TRAINING WILL I RECEIVE?
We provide 3 separate training programs to prepare you for opening your first location. Our initial training is conducted in our offices in Denver, CO over the course of 4 days and is offered every 6 weeks throughout the year. Our Hands-On Training (HOT) is designed to engage you and your managers on a one-on-one basis for 5 days at a corporate location in Virginia Beach, VA or Lincoln, NE. It is typically scheduled within 8 weeks of your opening. We also provide New Shop Trainers (NSO) onsite at your location for approx 10-14 days surrounding your Teriyaki Shop opening.
IS THERE ONGOING SUPPORT?
Oh yeah! Following a franchisee’s grand opening we continue to provide ongoing support services to you by phone, email, and on-site visits to your location through our awesome Business Coaches. We regularly update our operations manual with new procedures and other information designed to improve operations for all franchisees. We’re also available to conduct ongoing training programs.
HOW MUCH MONEY CAN I MAKE?
Teriyaki Madness Average Unit Volume (AUV) is $1,134,507*! More information on this is HERE and in our Franchise Disclosure Document. To get access to this document, called the Franchise Disclosure Document (FDD), you’ll simply need to fill out our initial confidential questionnaire and show that you meet our initial requirements. Click HERE and fill out the form to have someone reach out to you to get the process going.
* Refer to our 2019 Franchise Disclosure Document
WHEN WILL MY FRANCHISE BE AWARDED?
We have an “Education Process”, that allows us to provide you with all the information on the Japanese franchise opportunity, as well as learn all about you to see if you would be a good fit for our franchise family. This process has multiple stages and takes anywhere from 4 – 6 weeks. To get started, fill out a contact form HERE!
HOW DO I FIND OUT IF I QUALIFY?
You’ll need to complete a Confidential Questionnaire (CQ). To receive more information and the CQ, fill out our contact form HERE, email us directly at firstname.lastname@example.org or call 303-997-0727.