TMAD’s Proven Model Attracts Multi-Unit Multi-Brand Katariya Brothers to Join the Madness!
“You don’t build a business, you build people, then people build the business.” This is how Vipul and Sanjay have grown their businesses and expanded their portfolio to multiple brands. Teriyaki Madness welcomes this philosophy as they also believe in growing fast by growing slow and making sure the right people are in place to handle the growth. The synergy between the Katariya brothers and Teriyaki Madness was a major reason why they decided to join TMAD with their first shop in Santa Clarita, CA.
For Teriyaki Madness it is about finding the right franchisees and continuing the growth of the brand at the right pace. The Katariya Brothers portfolio includes three other franchises they currently own and operate and were looking to expand with a franchise that has been established and built upon from a seasoned Executive Team. The technology and the team at TMAD make them an attractive brand to franchisees who are looking to expand their portfolio and keep up with the ever-changing restaurant industry. Teriyaki Madness has maintained top of the line tech through its third-party delivery option, the TMAD App, and having 80% of their orders being handled outside of the four walls of their Shop!
“The food is always fresh and delicious; the outline of the concept is very good which will make this model and concept the next generation of fast-food choice.” -Vipul Katariya
Teriyaki Madness opened 13 shops in Q3 and is on track to do the same in Q4! The Support Team at TMAD helps both experienced and first-time franchisees build their Teriyaki Empires. TMAD will continue to open Teriyaki Shops at this pace through rapid, yet controlled expansion.
