TMAD was featured in Franchising.com for launching delivery options! Adding to the app that launched last year, Teriyaki Madness is heading straight into delivery with a host of new partners to spread the Madness to every doorstep across the nation. Read what Franchising.com has to say below!
The Asian-Inspired Fast-Casual Concept is Creating Even More Opportunity For You to Order in Your Underwear.
Fast-growing teriyaki shop concept Teriyaki Madness just made it a whole lot easier for fans to access its big bowls of awesomeness. With the immense success of the TMAD app that launched last year, the brand is getting into the delivery game with a host of new partners and expanded options to get its customers the food they crave without ever having to leave their house – or even put on pants, for that matter.
After boosting same-store sales by 13.4 percent – nearly 20 times the industry average – and growing off-premise sales by 30 percent in 2018 in large part due to the new app, the masterminds at Teriyaki Madness have expanded third-party delivery partnerships to include nearly every prominent player on the market, all funneled into a single all-encompassing system to make navigation as simple as can be.
Customers who order online or directly through the Teriyaki Madness app can choose to have their food delivered. On the back end, third-party delivery partners like DoorDash, Postmates and others, are the delivery vehicles. In the past, customers could only order directly from these third parties, but Olo’s Dispatch technology allows the system to work in reverse. Customers still get their food, delivery companies still get their delivery fees, and it reduces the commission to nothing for the franchises – a win-win for everyone.
“With The Teriyaki Madness app, we are seeing positive results and profitable growth with online ordering and third-party delivery,” said Jodi Boyce, VP of Marketing for Teriyaki Madness. “Consumers are demanding convenience, and our new all-in-one system gets them the food they crave fast. Delivery has become a huge part of our business, and Dispatch gives us the perfect tool to make our efforts even more profitable.”
While TMAD works with a variety of third-party delivery companies, the brand was looking for a way to reduce commissions for its franchisees. By implementing Dispatch, the process is reversed. Having customers place delivery orders through Teriyaki Madness platforms reduces commissions while still maintaining relationships with third-party delivery services – and access to new customers and marketing opportunities, as well. With the new platform in place, TMAD’s goal is to have 50% of digital orders come in through its app and the other 50% originate through third-party delivery vendors.
“In nearly all of our markets, customers can place an order on our website or in the app and get it delivered from the most convenient third-party partner available,” said Michael Haith, CEO of Teriyaki Madness. “The customer pays the delivery fee and the commission goes away, combatting profit erosion and ultimately protecting our franchisees’ bottom lines.”
Franchise Gator – Three Franchisees Discuss How They Decided on Franchising
Teriyaki Madness franchisees, Richard Nordstrom, Al Rubio and Tony Sangelo were featured in an interview with Franchise Gator! This interview highlights the franchise investigation process and the best questions to ask from a group who recently went through the process.
Rich, Al and Tony, otherwise known as the “Three Guys” will be bringing three Teriyaki Shops to Raleigh, North Carolina.
According to Rich, “We hope that Teriyaki Madness becomes a household name. Our goal is to know that we are helping others lead a better, happier, and healthier life. Along with having financial success, we are striving for hard work, dedication and providing the best quality product in the area.”
When asked about what initially got the group into franchising, here’s how the three guys responded:
Rich: I was looking for an opportunity to work for myself. My current employment is supporting Sharepoint, IIS, Domino, and Goanywhere servers. I have also been working at Domino’s as a driver for the past 11 years as something to do part time. Back in the early 90’s I had been a kitchen manager/supervisor/assistant manager of several large restaurant chains. I always thought at that time in my life that I would continue but things changed (kids) and I had to change my path into the computer world. Funny how things are cyclical, and you end back where you started!
Al: Franchising gave me the opportunity to open a store in the Raleigh area with an established business. I am a retired military and semi-retired consultant.
Tony: My complete background is in food services management; this is a great opportunity to further my experiences.
Another main topic of interest was how important it was to talk to other Teriyaki Madness franchisees. The three guys all agreed that this is an extremely important step in seeking out the perfect franchise.
Rich: Extremely important. This part let us know how the franchisees felt about the franchise. It also gave us an opportunity to make sure they were just not just getting by and the product was strong enough to ensure growth for us and our franchises.
Al: Very productive and informative; our key areas of interest were and still are – How supportive is the franchisor to the franchisee? And what are the costs associated with establishing the first Teriyaki Madness?
Tony: It helped us understand what it takes to start a franchise and how they went about starting their Teriyaki Shop.
For more insight on how this group decided to franchise with Teriyaki Madness, you can read the full interview on FranchiseGator.com
Teriyaki Madness was featured in FastCasual.com for our confident growth strategy! CEO, Michael Haith was interviewed on TMAD and its future growth and why he isn’t afraid to say that TMAD is going to keep growing and keep growing fast.
“Claiming to double your restaurant unit count in one year may seem pretty gutsy, but Teriyaki Madness CEO Michael Haith isn’t afraid to say it aloud.”
We are expected to hit a minimum 500 units by year 2026 which includes doubling TMAD’s Teriyaki Shops in 2019. Between our impressive executive team, which has been strategically built over the last couple of years, and new processes and systems, TMAD is seeing unimaginable growth.
“We have invested a tremendous amount on resources to fully support a collaborative relationship with the franchisees and the growth of an international brand,” Haith said.
The resources include a redesign and a loyalty program with an expected 9-11% Same Store Sales Increase from increased traffic counts.
FastCasual sat down with Michael Haith for an FAQ on how he intends to continue spreading the Madness world wide.
Read the full article and FAQ at FastCasual.com >>
TMAD is on the move! We officially welcomed our newest franchisees who are bringing the Madness to Canada!
Teriyaki Madness’ first steps toward international expansion began in 2018 with its extension to San Luis Potosi, Mexico. Since the news broke of international growth, TMAD moved quickly to add Canada to the list of world domination.
Franchisees, Sam, Kunal and Ankit, who were already very familiar with the restaurant industry, knew they wanted to bring delicious teriyaki to their side of town. The trio were adamant in bringing a new, attractive concept with fresh, delicious food to Lethbridge in Alberta, Canada; just three hours north of the successful Teriyaki Madness in Great Falls, Montana.
TMAD has seen huge success in the past couple of months with the opening of it’s 50th Teriyaki Shop in April (which has already risen to 54 Teriyaki Shops!). In 2018, Teriyaki Madness signed deals that would not only expand into Mexico, but they sold the entire state of Hawaii and spread their footprint to major markets including Florida, California, and Texas.
In addition to breaking into new countries, TMAD Is spreading its bowls into the Minnesota and Utah markets and will soon be in nine additional states. TMAD is projected to open an additional 30 shops before years end.
In a recent interview with the Denver Business Journal talking about deals that are tripling the size of the chain, CEO Michael Haith said, “It’s really about where the puck is going to be, we just check off so many boxes for consumers.”
Sam, Kunal and Ankit will be bringing three locations to Canada with hopefully many more in the very near future!
Teriyaki Madness to Open 50th Store with Minnesota Debut
Teriyaki Madness was featured in QSR Magazine for opening our 50th shop! This milestone came when Oakdale, Minnesota franchisee, Chris Tayson, opened his first Teriyaki Franchise with his business partner and son, Charlie.
The magazine boasts, “Teriyaki Madness not only offers power-packed bowls loaded with freshly stir-fried veggies, steamed rice or noodles and all-natural proteins including grilled salmon; the tasty teriyaki brand also demonstrates a powerful model as evidenced in its impressive growth and ever-growing momentum. In 2019 so far, Teriyaki Madness has opened eight locations, with plans for another 30 before the year’s end.”
In addition to breaking into new markets such as Minnesota, TMAD has recently spread its bowls to the Utah market and will soon be in nine additional states! Franchisees are quickly opening multiple locations and the Madness is starting to spread quickly.
According to Jodi Boyce, TMAD’s VP of Marketing, “Consumers everywhere are hungry for our always made-to-order, flavor-packed offering and our ongoing growth reflects that. On top of that, we offer our franchisees a streamlined operational model in support of their success. We are passionate about continuing to grow the brand as we continue to offer second-to-none ‘bowl’d’ flavor.”
With our impressive executive team, paired with a low investment cost, high unit volume, and a smaller footprint, it’s no wonder why Teriyaki Madness has quickly hit it’s stride. The team is focused on growing the team from coast-to-coast and has seen rapid success in the past few years.