Teriyaki Madness was featured in FastCasual for our LTO Sesame Asian Yakisoba Salad. Michael Haith discusses customer experience and how TMAD incorporated a summer salad into the mix! Read the full story below!
How can a summer salad keep your brand relevant?
Most people tend to think of (or define) a traditional salad as a bowl of leafy greens and veggies like tomatoes and cucumbers with their favorite bottled dressing drizzled on top. From leafy green garden salads, to toasted croutons in Caesar salad and juicy olives in a Mediterranean Greek salad, to creamy potato and macaroni salad; from healthy to not so healthy, salads can come in all different shapes and sizes and over the years have become a whole trend on their own.
Constructing a salad allows for creativity to run wild in any kitchen, and that’s exactly how the summer LTO Yakisoba Salad at Teriyaki Madness was created. Summer salads provide refreshing and healthy choices at all types of restaurants, whether they’re five-star sit downs or fast casual concepts, during a season that has great opportunity to add to and switch up items on the menu.
Contrary to a typical crunchy, leafy green summer salad, our summer LTO provides yakisoba noodles as the base element, yet similar to a typical salad, it’s packed with all kinds of fresh veggies. The Yakisoba noodle salad gives customers a new healthy option that fits right in with what they’re already familiar with at our shops. Just like the big Teriyaki bowls that have kept customers coming back time and time again, the Yakisoba salad is a large, protein packed bowl with a signature house-made Asian Sesame Dressing mixed in.
While the Yakisoba Salad is a brand-new item with a brand-new sauce, we strategically crafted the menu item so franchisees don’t have to order or stock their stores with any new ingredients. They already have everything in their kitchens, meaning employees and owners already have a basic familiarity with the ingredients in the salad. The Yakisoba Salad is a lower food cost option that is also profitable as an LTO item.
We also recognize that customer experience is just as important as what’s being served and how it tastes. In addition to the summer LTO, the company also launched an app and online ordering system. Technology has become a crucial part of any business or service in today’s market; bringing brands and putting products directly into the consumer’s hands is necessary to engage with customers outside of the store.
The app allows customers to order food for pickup (or delivery in available markets) and save their favorite orders and purchasing information, which makes future mobile orders super easy. The app also has a map and location information for all its restaurants, news about products, offers and promotions, a customer referral program, a link to jobs at Teriyaki Madness and even a link to buy a franchise.
Throughout the summer, customers will have access to exclusive offers and redeemables that can be used on the app and in-store. Incentives to download and use the app will be available to customers who place their first orders and refer others to the app, as well.
It’s important to try new things, such as adding a Yakisoba Salad to your menu, and stay relevant with trends and competition by launching an app, but it’s crucial to recognize your brand and maintain efforts that align with it. Part of this involves honest evaluation of what is and isn’t working, adapting to new trends and customer feedback and staying relevant.
A strong brand is succinct, memorable and consistent. It represents who you are, what you believe in and how you want to be perceived. Teriyaki Madness values bold flavors, big portions and trying new things. Summer 2018 is all about new adventures and honoring what makes the brand so unique.
On June 6, 2018, TMAD Teriyaki Madness released a mobile app which is available for download nationwide on iTunes or Google Play. The new app allows users to order ahead with their mobile devices for in store pickup (or delivery in applicable markets). The app also saves users favorite orders and credit card information to make reordering as easy as possible.
According to the mobile app website, “Your phone will actually feed you. That’s right. With the new Teriyaki Madness app, you can have delicious, made-to-order bowls of teriyaki for pickup (or delivery in most markets).”
Since the launch of the new app, TMAD has seen a huge increase in sales in the Teriyaki shops across the board. The app has caused an increase in the brand’s Club Mad database by over 10% and over 4000 people have downloaded the app since the launch date on June 6th. The average ticket in shops has increased significantly and sales from the app continue to trend up as awareness increases.
“Our App will add happiness to your life. You can order food, save your favorite orders, redeem great offers (that are only sent to App members!), find location information, learn about new products & news, apply for a job at Teriyaki Madness and more!”
Teriyaki Madness fanatics can visit teriyakimadness.com/app/ to learn more and every person who downloads the app will receive a free regular size bowl with the purchase of another regular size bowl and two fountain drinks.
Download the app from the Apple Store, or Google Play today!
Inc. released an article talking about chasing your crazy dreams. TMAD is sounding pretty good right about now…. Read the story below!
A New Study Confirms That You’re Really Going to Regret Not Chasing Your Crazy Dreams
You’re “more likely to lose sleep over ‘wouldas’ and ‘couldas’ than ‘shouldas,'” says a new study.
In life, what our souls tell us to do is often in conflict with what we feel we “should” do. You should find a stable, well-paying job, your parents and teachers tell you, for instance. Meanwhile, your heart tells you that you have the soul of a musician or an entrepreneur. You should save money for a down payment on a house, but meanwhile you daydream endlessly about squandering your measly savings on extended travel.
When these inevitable crossroads come and you need to choose between the road that leads toward the sensible and expected path and the one that leads toward some crazy dream, which path should you choose?
This might sound like an entirely personal decision (and ultimately it is), but recent science can actually offer some guidance. If you’re like the majority of people, new research shows, you’re going to regret not following your dreams a whole lot more than you’re going to regret not doing what you “should.”
It’s the “couldas,” not the “shouldas,” that will haunt you.
There are already tons of anecdotal evidence about what people regret in life, from the testimony of those who care for the dying to multiple social media threads dedicated to sharing regrets and helping others avoid similar ones. But scientists out of Cornell and the New School for Social Research wanted to do a more rigorous exploration of what people really end up regretting.
To accomplish this, they recruited hundreds of participants to share their regrets. They then divided these answers into two categories: those involving the “ideal self,” i.e., who you dreamed you’d be or who you felt an inner drive to become, and those involving the “ought self,” i.e., those that dealt with not meeting the expectations or ideals of others. Which type of regret was more common?
Ideal-self regrets won by a landslide. “Participants said they experienced regrets concerning their ideal self more often (72 percent versus 28 percent); they mentioned more ideal-self regrets than ought-self regrets when asked to list their regrets in life so far (57 percent versus 43 percent); and when asked to name their single biggest regret in life, participants were more likely to mention a regret about not fulfilling their ideal self (76 percent versus 24 percent mentioning an ought-self regret),” reports the British Psychological Society Research Digest blog.
The researchers do note that individual preferences vary. Some folks are more tortured by meeting expectations than others. But their ultimate takeaway is pretty clear: “If one is an adventurous soul guided by her ideal self, she might indeed end up happier by seizing the day and not looking back. As we have shown in this research, a person focused on her ideal self is more likely to lose sleep over her ‘wouldas’ and ‘couldas’ than her ‘shouldas.'”
More research-backed regret minimization tips
If you’re keen to avoid too many regrets in life (who isn’t?), it’s also worth noting that these aren’t the first researchers to investigate the question. Other scientists have looked at the same question from slightly different angles. A Kellogg School of Management professor conducted a similar study a few years back and found that people also regret things they didn’t do far more than things they tried but failed at.
So if you’re looking for regret-minimization rules, this latest study suggests you should consult your ideals before others’ expectations when making decisions. The earlier research suggests if the choice is between safe-seeming inaction and jumping into something that will possibly fail, take the leap.
TMAD has finally rolled out our order-ahead mobile app! We were featured in The Street for the roll out of the mobile platform. Read the full story, below.
Fresh Asian Fast Casual Franchise Develops Order-Ahead Mobile App with Leading Partners, Olo and Punchh
Continuing to distance themselves from the competition, Asian fast casual franchise Teriyaki Madness announced its mobile app is now available for guests nationwide to download from iTunes or Google Play.
The rollout of the mobile platform comes amid a rapid growth period for Teriyaki Madness, which has 45 open locations and signed franchise agreements for nearly 150 locations in the United States, as well as an aggressive global expansion initiative beginning in Mexico.
Currently operating in 18 states, Teriyaki Madness will be opening another six to eight shops by the end of this year. The new Teriyaki Madness app allows guests to order ahead with their mobile devices for in-store pickup, as well as delivery in applicable markets. The platform will also save the users’ favorite orders and credit card information to make reordering as easy as one or two clicks.
For further incentive, just for downloading the app, guests receive a coupon to receive a free regular size bowl with the purchase of another regular size bowl and two fountain drinks.
“We’re on a constant quest to keep our guests happy and satisfied. Now, they can get their favorite hot, fresh bowls or plates for themselves or a group by ordering ahead and going to a designated pick-up area to skip the lines,” said Teriyaki Madness CEO Michael Haith. “Just like our promos for the app say, `you can order from home in your underwear – we just ask you remember to put on some pants before you come pick it up.'”
The platform will also offer “redeemables” that will load into each user’s app that can be used towards mobile or in-store purchases. Other useful features that will be included in the app are as follows:
- Map and location information to all our shops, so customers don’t get lost while hungry
- News about new products, offers and promotions, so customers can always stay on top of all tasty and discounted food
- A customer referral program, so customers and friends get even more special offerings
- A link to jobs at Teriyaki Madness, our customers’ moms stop nagging them to get a job
- A link to buy a franchise, so customers can become their own bosses and serve their own community big bowls of flavorful food
Guests who choose not to download the app (or are still living in 2003 with a flip phone) can visit the Teriyaki Madness website, which will now feature a link for online individual or group ordering.
With an average of 70% of food orders being delivered or taken out of the teriyaki restaurants, the app is projected to increase shop volume by another 10-15%. “Our franchise owners are thrilled to have Teriyaki Madness lead the way with a digital platform that is both professional and engaging while also significantly cutting down third party delivery costs,” added Haith.
To develop this integrated mobile platform, Teriyaki Madness partnered with both Olo, the leading online food ordering solution for the restaurant industry, and Punchh, the leading fully-integrated and transformative marketing solution for physical businesses. Enhancing the customer ordering experience, Olo has created a seamless ordering process for Teriyaki Madness by integrating its menu into the app, website and the company’s POS provider, Revel.
Punchh developed and designed the app offering customers and franchise owners the aforementioned details. Punchh also setup the app for a full loyalty program for its users, which will launch in about six to ten months from now.
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Teriyaki Madness was featured in Nation’s Restaurant News! There new menu tracker includes a slide show of the newest items in various restaurants. TMAD was featured for the roll out of our newest Limited Time Offer (LTO); The Sesame Asian Yakisoba Salad. Read the story below!
Nation’s Restaurant News Menu Tracker: New items from Carl’s Jr., IHOP, Starbucks
Arby’s, Chopstop, Duck Donuts, KFC, Nékter Juice Bar, Oggi’s Sports | Brewhouse | Pizza, Pei Wei Asian Kitchen, Romano’s Macaroni Grill, Shoney’s, Teriyaki Madness, Tilted Kilt, Wow Bao also introduce new salads, desserts and more.
Teriyaki Madness (Slide 15):
Sesame Asian Yakisoba Salad: Yakisoba noodles with marinated and grilled teriyaki chicken topped with vegetables including broccoli, zucchini, cabbage and carrots tossed in new Asian Sesame dressing with flavors of ginger, garlic and soy, $9.49 average price
Availability: Through September
View the full story>>