TMAD was featured in Franchising.com for launching delivery options! Adding to the app that launched last year, Teriyaki Madness is heading straight into delivery with a host of new partners to spread the Madness to every doorstep across the nation. Read what Franchising.com has to say below!
The Asian-Inspired Fast-Casual Concept is Creating Even More Opportunity For You to Order in Your Underwear.
Fast-growing teriyaki shop concept Teriyaki Madness just made it a whole lot easier for fans to access its big bowls of awesomeness. With the immense success of the TMAD app that launched last year, the brand is getting into the delivery game with a host of new partners and expanded options to get its customers the food they crave without ever having to leave their house – or even put on pants, for that matter.
After boosting same-store sales by 13.4 percent – nearly 20 times the industry average – and growing off-premise sales by 30 percent in 2018 in large part due to the new app, the masterminds at Teriyaki Madness have expanded third-party delivery partnerships to include nearly every prominent player on the market, all funneled into a single all-encompassing system to make navigation as simple as can be.
Customers who order online or directly through the Teriyaki Madness app can choose to have their food delivered. On the back end, third-party delivery partners like DoorDash, Postmates and others, are the delivery vehicles. In the past, customers could only order directly from these third parties, but Olo’s Dispatch technology allows the system to work in reverse. Customers still get their food, delivery companies still get their delivery fees, and it reduces the commission to nothing for the franchises – a win-win for everyone.
“With The Teriyaki Madness app, we are seeing positive results and profitable growth with online ordering and third-party delivery,” said Jodi Boyce, VP of Marketing for Teriyaki Madness. “Consumers are demanding convenience, and our new all-in-one system gets them the food they crave fast. Delivery has become a huge part of our business, and Dispatch gives us the perfect tool to make our efforts even more profitable.”
While TMAD works with a variety of third-party delivery companies, the brand was looking for a way to reduce commissions for its franchisees. By implementing Dispatch, the process is reversed. Having customers place delivery orders through Teriyaki Madness platforms reduces commissions while still maintaining relationships with third-party delivery services – and access to new customers and marketing opportunities, as well. With the new platform in place, TMAD’s goal is to have 50% of digital orders come in through its app and the other 50% originate through third-party delivery vendors.
“In nearly all of our markets, customers can place an order on our website or in the app and get it delivered from the most convenient third-party partner available,” said Michael Haith, CEO of Teriyaki Madness. “The customer pays the delivery fee and the commission goes away, combatting profit erosion and ultimately protecting our franchisees’ bottom lines.”
Franchisees Spread the Madness to Small Town Kearny, NJ
Nikunj Marvania and his cousin, Julie Dadhania are our newest franchisees and they are bringing their Japanese Franchise to Kearny, New Jersey!
Nikunj’s experience includes working as a project manager and Julie has restaurant experience working as a Subway manager!
After they found TMAD through a Franchise Consultant, they were immediately hooked on the Madness. Nikunj said, “We love the fresh, healthy food that’s customizable to customer’s preferences. The potential margin/profit opportunity is one of the best in the food industry.”
Nikunj and Julie were both ready to diversify their portfolio’s and build a secure future for themselves and their families.
When asked why they chose TMAD as their next business venture, Nikunj said, “The food and the company’s commitment to excellence both towards Teriyaki Madness customers and the franchisees. “
The partners plan to bring one Japanese Franchise to New Jersey with hopes of opening many more in the near future!
Welcome to the Madness
Nikunj & Julie!
Chetan Patel and Darkshak Patel are the newest TMAD franchisees to open their first Teriyaki franchise in Sioux Falls, South Dakota!
According to Sioux Falls Business, “When Chetan Patel and his brother-in-law Darshak Patel decided to pursue opening a Teriyaki Madness franchise in Sioux Falls, they had never eaten in one of the restaurants.”
Chetan, who owns a Super 8 in Sioux Falls, told his manager, David Hurley that he’d like to invest in a restaurant opportunity. David mentioned that when he lived in Las Vegas, he would eat at TMAD three or four times a week and that it would be the perfect opportunity for Chetan and Darshak.
After visiting the corporate headquarters in Denver, Chetan and Darshak were sold on the concept and decided to open South Dakota’s first Teriyaki Madness!
“It’s tasty and healthy, and everything is fresh. Nothing is frozen,” Chetan said. “That’s what I like about it.”
Darshak, who will also double as the shop manager loved the idea that each bowl is made fresh when ordered.
According to Sioux Falls Business, “The Patel’s will have the 57th restaurant in the chain, which started in 2003 in Las Vegas. Teriyaki Madness is in a growth mode now, opening about 50 locations every year…Ninety-five percent of the sites are franchise owned.”
The teriyaki franchise officially opened on June 17, 2019 and gave free bowls and awesome deals for their grand opening!
Congrats Chetan and Darshak!
Franchise Gator – Three Franchisees Discuss How They Decided on Franchising
Teriyaki Madness franchisees, Richard Nordstrom, Al Rubio and Tony Sangelo were featured in an interview with Franchise Gator! This interview highlights the franchise investigation process and the best questions to ask from a group who recently went through the process.
Rich, Al and Tony, otherwise known as the “Three Guys” will be bringing three Teriyaki Shops to Raleigh, North Carolina.
According to Rich, “We hope that Teriyaki Madness becomes a household name. Our goal is to know that we are helping others lead a better, happier, and healthier life. Along with having financial success, we are striving for hard work, dedication and providing the best quality product in the area.”
When asked about what initially got the group into franchising, here’s how the three guys responded:
Rich: I was looking for an opportunity to work for myself. My current employment is supporting Sharepoint, IIS, Domino, and Goanywhere servers. I have also been working at Domino’s as a driver for the past 11 years as something to do part time. Back in the early 90’s I had been a kitchen manager/supervisor/assistant manager of several large restaurant chains. I always thought at that time in my life that I would continue but things changed (kids) and I had to change my path into the computer world. Funny how things are cyclical, and you end back where you started!
Al: Franchising gave me the opportunity to open a store in the Raleigh area with an established business. I am a retired military and semi-retired consultant.
Tony: My complete background is in food services management; this is a great opportunity to further my experiences.
Another main topic of interest was how important it was to talk to other Teriyaki Madness franchisees. The three guys all agreed that this is an extremely important step in seeking out the perfect franchise.
Rich: Extremely important. This part let us know how the franchisees felt about the franchise. It also gave us an opportunity to make sure they were just not just getting by and the product was strong enough to ensure growth for us and our franchises.
Al: Very productive and informative; our key areas of interest were and still are – How supportive is the franchisor to the franchisee? And what are the costs associated with establishing the first Teriyaki Madness?
Tony: It helped us understand what it takes to start a franchise and how they went about starting their Teriyaki Shop.
For more insight on how this group decided to franchise with Teriyaki Madness, you can read the full interview on FranchiseGator.com
Business Partners Bring Teriyaki Madness to Canada!
Kunal Thakur and Ankit Patel are our newest franchisees and they are taking Teriyaki Madness across the border to Lethbridge, Canada!
After Kunal and Ankit visited the Teriyaki Madness in Great Falls, Montana they were hooked on the Madness and knew they wanted to bring it back to their hometown in Lethbridge.
The duo chose TMAD because of the delicious, yet healthy food, simple concept, and overall support team.
Kunal said that he is most excited to grow with the team as the Madness expands, “We are excited for the growth! As the brand grows, we grow too!”
The business partners have many years of combined restaurant experience and were looking for a new opportunity to dip their toes into. As existing business owners, they know exactly how to make their Teriyaki Shops a success!
Kunal’s business partner said, “Teriyaki Madness has a broader menu and gluten free options which makes it very compatible for Canada!”
Kunal and Ankit are excited to spread The Madness across Canada!
Welcome to the Madness!