We are always trying to make sure that prospective teriyaki shop owners know everything they need to before taking the steps to ownership as well as current teriyaki shop owners having the tools they need to succeed. Here is a library of the most frequently asked questions we encounter.
WHY DO CUSTOMERS GO MAD FOR TMAD?
TMAD provides a cooler, healthier, and more fulfilling alternative to the usual fast food experience of burgers, subs, and pizzas. Our freshly prepared bold and flavorful food made to order with fresh, natural ingredients. Seven minute service, large portions, and value that makes customers feel great and fully satisfied.
For those pursuing a well-balanced and active lifestyle, we provide a unique alternative, in a hip environment.
HOW MANY LOCATIONS ARE THERE?
After years of testing and development in Las Vegas, NV, TMAD opened started franchising across the nation in 2013. We have since awarded over 140 new units, with 39 teriyaki shops already up and running.
HOW MUCH DO I NEED TO OPEN A TMAD LOCATION?
Unlike many restaurant franchise concepts, our franchise owners don’t need $1,000,000 to build out their locations. The estimated initial investment ranges between $260,199 – $593,350. Costs vary from market to market and are affected significantly by the square footage of the location and regionally specific costs associated with the build-out, equipment, materials, furniture etc.
WHAT IS THE FRANCHISE FEE?
$45,000 for a single unit. We also offer discounted three-unit franchise fees to select candidates.
ARE THERE ONGOING FEES PAID TO TMAD?
Yes, Franchisees in the TMAD system pay a weekly royalty equal to 6% of gross sales. The fee entitles you to continued use of the TMAD name and trademarks, access to our operating systems, new product development, ongoing business consulting and other benefits the come along with being a franchise owner in the TMAD organization.
HOW IS THE BRAND MARKETED IN EACH LOCATION?
All stores contribute 2% of gross sales towards a marketing fund, which is used to develop marketing strategies and materials. Each individual shop also spends a required amount to advertise locally as outlined in the FDD. Digital marketing, content marketing, social media, in-store promotions, direct mail, and radio are just some of the channels that TMAD locations utilize to drive The Madness to their locations.
WHERE DO TMAD LOCATIONS LIVE?
TMAD thrives in a variety of locations. Location, Location, Location. The team takes real estate very seriously, working with local brokers, using technology and working with national oversight to ensure a high-quality location is identified quickly. Best of all? We thrive in strip malls with between 1,400 and 1,800 square feet typically close to health clubs or other populations of people looking for healthier options!
HOW DOES TERRITORY WORK?
We don’t have geographic development territories, which allows Franchise Owners to build anywhere there is not a protected perimeter for an existing shop. Protected restaurant perimeter dependent on market area typically a minimum of 25,000 people.
WHAT IS THE AVERAGE SHOP SIZE?
1400 – 1800 sq ft “Sweet Spot”.
HOW LONG DOES IT TAKE OPEN A TMAD SHOP?
This timeframe ranges greatly depending on how long it takes to find a location, the length of the lease negotiation process, and the time it takes with local municipalities to get permitting. The construction timeframe can also be affected by unpredictable or unforeseen circumstances with the site. Our goal is to open the location as quickly as possible.
IS THERE SUPPORT FOR FINDING AND BUILDING MY LOCATIONS?
You sure do! TMAD Corporate has a talented team of Real Estate and Construction professionals to help you with every step.
DO I NEED PRIOR INDUSTRY EXPERIENCE?
No, you don’t necessarily need food service experience, although it is looked upon favorably in the selection process. A prospective franchisee must be willing to work hard, have strong business management skills, a positive and fun-loving attitude, be committed to excellent customer service, be a team player, and have the drive to succeed and control their own financial future.
HOW MANY EMPLOYEES DOES MY STORE NEED? DO I NEED TO BE THERE EVERYDAY?
The number of employees is dependent on sales volume, but on average there are about 14 to 18 full and part-time employees needed to run a store.
The great majority of TMAD Owners are multi-unit operators who have a trusted manager in each location, so they don’t have to be there everyday. Initially, especially the first 3 to 6 months, the owner should be in their first locations on a full time basis or as much as possible.
WHAT TRAINING WILL I RECEIVE?
We provide 3 separate training programs to prepare you for opening your first location. Our initial training is conducted in our offices in Denver, Colorado over the course of 4 days and is offered every 6 weeks throughout the year. Our Hands On Training is designed to engage you and your managers on a one on one basis for 5 days in Austin, TX scheduled within 8 weeks of your opening. We also provide 2 trainers onsite at your location for approx 10 days surrounding your Teriyaki Shop opening.
IS THERE ONGOING SUPPORT?
Oh yeah! Following a franchisee’s grand opening we continue to provide ongoing support services to you by phone, email, and on-site visits to your location. We regularly update our operations manual with new procedures and other information designed to improve operations for all franchisees. We’re also available to conduct ongoing training programs.
HOW MUCH MONEY CAN I MAKE?
Those buzz kills at the Federal Trade Commission won’t allow us to answer this question directly! But what we can do is provide a detailed document outlining the financial performance of all our locations. To get access to this document, called the Franchise Disclosure Document (FDD), you’ll simply need to fill out our initial questionnaire and show that you meet our initial requirements. Click HERE to get it going.
WHEN WILL MY FRANCHISE BE AWARDED?
We have an “Education Process”, that allows us to provide you with all the information on the franchise opportunity, as well as learn all about you to see if you would be a good fit for our franchise family. This process has multiple stages and takes anywhere from 4 – 6 weeks.