The Protein Craze: How One Brand Was in the Right Place at the Right Time

The Protein Craze: How One Brand Was in the Right Place at the Right Time

Protein: It’s kind of a big deal. Seventy-eight percent of consumers name protein as an important component of a healthy diet, and more than half say they want to eat more of it. The number of products advertising high protein jumped 54 percent in the last five years.

This protein craze is fueled by real health benefits. Protein helps build lean muscle, which speeds up metabolism. It also helps you feel fuller longer, so high-protein meals help you avoid overeating.

As protein’s popularity grew, restaurants had to pivot to keep up. While popular brands like Taco Bell scramble to reorient their menus, Teriyaki Madness will keep doing what we’ve done for 15 years: Make delicious, filling meals that are high in protein and use only the best quality ingredients.

For restaurateurs, keeping up with industry trends is important. Anticipating them is even better. Here’s how our fast casual teriyaki concept is riding the protein wave to explosive growth:

Timing is Everything

Teriyaki Madness was founded in 2003 out of a love for Seattle-style teriyaki. As the concept spread to locations across the U.S., our food gained a cult following because of its unique flavors and fantastic taste.

Little did we know, a nationwide push for protein was on the horizon. In the early 2010s, popular diets like the Paleolithic diet put protein in the spotlight. However, this trend was not a flash in the pan, it was backed by dietary science. furthermore, people started to see real results when they replaced high-carb meals with lean protein.

Food and drink manufacturers started pushing the sought-after nutrient, and soon store shelves featured many products boasting high protein. Naturally, the restaurant industry followed suit, with big brands hurrying to portray their offerings as good sources of protein.

Meanwhile, Teriyaki Madness franchisees welcomed the influx of customers. These new guests were looking for filling, protein-rich meals that were delicious and satisfying. Teriyaki Madness was there to deliver.

The Future for Protein

When it comes to health and fitness trends, it can be tough to predict which way the wind will blow. Will America’s love for protein peter out?

Not likely. Experts predict that the protein craze will get, well, crazier in coming years.

Today’s Dietician, an industry magazine for dietetics professionals, anticipates that consumers will remain committed to protein and will become more interested in different sources of the nutrient. For example, some may look to replace red meat with poultry or animal protein with plant protein.

Teriyaki Madness is already poised to cater to these customers. As consumers’ protein preferences continue to develop, we’ll keep finding ways to make protein-packed meals totally crave-able.

Skyrocketing demand for quick, high-protein food options combined with growing consumer interest in fast Asian cuisine creates a perfect storm for brands like Teriyaki Madness. Our company has grown from Las Vegas’s best-kept secret to a nationwide name, and our business model is making waves. We’re delicious food that’s healthy, not healthy food that’s delicious. So, while we skip ingredients like MSG and only use natural spices and flavors – it’s to make our food taste amazing and keep our customers coming back for more. It’s a happy coincidence for us that by keeping true to our house-made teriyaki recipes, we also keep the food healthy. We stay one step ahead of consumer preferences – and the competition – by sticking to the mission we’ve had from day one: Serving filling, tasty food that’s good for you and fun to eat.

The protein craze isn’t slowing down, and neither are we.

If you’d like to own a business backed by a strong brand with loyal customers, start your ownership journey by downloading a free Teriyaki Madness franchise report.

Former Corporate Exec Makes Fearless Change to Open a Teriyaki Madness Franchise

Former Corporate Exec Makes Fearless Change to Open a Teriyaki Madness Franchise

While National Chicken Month and our #DontBeAChicken campaign comes to a close, the Teriyaki Madness franchise system is full of franchisees who continue to exemplify our big and bold brand. It takes a certain kind of courage to leave a successful business career and open a restaurant. A bold move, to say the least. That’s exactly what Teriyaki Madness Ken Fay did earlier this year … with no regrets.

In June, 2017, after 25 successful years as a manufacturing executive for companies in Malaysia, China and Japan, Fey made a fearless choice to change careers to pursue entrepreneurship by opening a Teriyaki Madness in the heart of downtown Charlotte, NC.

I had enough of the overseas business trips and constant travel,” Fay said. “While it was fulfilling to an extent, I always had that entrepreneurial spirit that I wanted to greatly pursue. The other tremendous aspect about the Teriyaki Madness opportunity is that it gives me a chance to run the business with members of my family.”

Fay’s daughter, Caitlin, manages the Teriyaki Madness location at 1100 Metropolitan Avenue and his son, Matthew, supports daily operations, an arrangement Fay appreciates and sees as a drastic improvement from his previous career.

Fay’s downtown location is the second to open in Charlotte in the last nine months and it celebrated its grand opening on June 12, where he gave away free teriyaki bowls to local “T-MAD- loving” customers.

“Opening the franchise was a big step to take, but I believe wholeheartedly that it’s offered me a chance to be the entrepreneur I’ve always wanted to be,” Fay said.

Ken’s fearless decision to start a franchise not only allowed him to pursue his passion but also share it with his family. One big and bold decision to change his career-path is so far a success story. His one piece of advice? #DontBeAChicken

Franchisee Defines the Teriyaki Madness ‘Big & Bold’ Theme

Franchisee Defines the Teriyaki Madness ‘Big & Bold’ Theme

Continuing with this month’s “big and bold” theme for our #DontBeAChicken campaign, Cape Coral Teriyaki Madness franchisee Frank Giuliano sets a prime example. A former firefighter, Giuliano opted out of traditional retirement to rekindle a flame that always burned inside of him – entrepreneurship.

Giuliano, a 28-year resident of Cape Coral, Florida, fought the area’s fires for 26 years and served as the deputy battalion chief for the Bonita Springs Fire District. But he always felt the entrepreneurial spirit he was born with and had put to work in his mid-20s as the owner of a hot dog joint in Chicago.

When it came time for Giuliano to retire from a long career of firefighting, rather than sit back and put his life in cruise control, he decided to open his own restaurant. In May 2017, Giuliano opened the doors to his own Teriyaki Madness franchise, treating his community to the big, bold bowls of all-natural meats and fresh-cut vegetables that make mouths water all over the United States.

“I’ve always had the passion for business ownership,” he said. “When I found the Teriyaki Madness

opportunity, I knew it was the right fit for me. Aside from having amazing food that’s different from

what’s out there, they offer a proven operating system. When I was a kid owning my hot dog shop, I had

no idea what I was doing. Teriyaki Madness gave me the opportunity to run a quality fast-casual

restaurant with a tremendous amount of training and support.”

But Giuliano didn’t stop there. He wanted to be even more big and bold by giving back to Cape Coral. Giuliano partnered with Guardian Angels of Special Populations for his grand opening and plans to continue the relationship. Giuliano, whose niece and nephew have Down syndrome, donated $1 from the purchase of each Teriyaki Madness bowl to benefit the group. The charity, which operates out of the Freida B. Smith Special Populations Center in Cape Coral, organizes activities and events, as well as raises

funds and awareness for individuals with intellectual or developmental disabilities.

A prime example of being bold and courageous, Giuliano shows how everyday can be a new and exciting challenge – even in “retirement.”

T-Mad Franchisee is No Chicken about Big & Bold Steps

T-Mad Franchisee is No Chicken about Big & Bold Steps

Our September #DontBeAChicken campaign celebrates the idea of having courage, taking steps that are as big and bold as the food we offer on our menu. While she might be petite in frame, there’s no better example of big and bold than Qing Hammell, a native of China who made a drastic career change to pursue her love of food and business to open her very own Teriyaki Madness franchise.

Hammell came to the United States 20 years ago to pursue an MBA at Claremont Graduate University in California. From there, she continued as an actuary that led her to Bermuda and then Minneapolis, before realizing her true business passions were ignited by entrepreneurship. Fearless, Hammell took a leap of faith and invested in Teriyaki Madness to open up her first shop just south of Denver in the summer of 2016. Now, she has plans to open additional locations in the area.

“There are skills you can carry over from the financial industry to entrepreneurship, like management, operations and also financial knowledge,” Hammell said. “But nothing will truly ever prepare you for running your own business until you dive into the deep end and start doing it yourself. It’s much more work than you will ever imagine.”

When she worked in an office, Hammell was always on the lookout for a variety of lunch options, especially healthy ones. This drew her to the restaurant industry – she wanted to do something different. “I always had an entrepreneurial drive, but I didn’t quite know where to go with it,” she said. “When I found Teriyaki Madness, it was so attractive because of its food and support. The all-natural meats and vegetables are incredible, and the backing of the Teriyaki Madness corporate team sold me on the concept.”

Hammell says part of her drive to open her own restaurant came from the idea of giving back to those who helped her along her journey. “I came here with nothing and I had so many people helping me,” Hammell said. “Now I feel that it’s my turn to return the favor and pay it forward. I was nervous when I left China, but the move and dramatic change has made grow in so many ways. The experience of surviving and being successful in my job has taught me persistence and the importance of optimism. You are going to encounter difficulties, you will fall, you will cry, but you learn from your mistakes and continue to move forward. I can’t wait to see where my teriyaki shops take me.”

Take it from an amazing franchisee, Qing Hammell: Anything is possible when you put your mind to it. The next great entrepreneurial success story could be you. #DontBeAChicken.

                     
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