Teriyaki Madness challenge to customers: #DontBeAChicken
September is National Chicken Month, and Teriyaki Madness is not light on the celebration. With the Teriyaki Madness’s product and company culture along with their values projecting boldness, Teriyaki Madness challenges everyone in their new marketing campaign to embrace their adventurous side with #DontBeAChicken.
The goal of the campaign is to encourage consumers along with everyone to share their inner spirit, take life by the horns, and #DontBeAChicken. This could mean doing something that you never thought you could do before. For example, taking on a new career or accomplishing life-long dreams. It could also be something smaller like getting to know your co-workers better or trying a new activity. Whatever it is, TMAD wants everyone to embellish in their personality. Michael Haith, CEO of Teriyaki Madness, states:
“Boldness is inherent in the Teriyaki Madness culture, so the #DontBeAChicken campaign is our way of emboldening existing and future brand fans. If you’ve been afraid of something recently or your whole life, do something about it and tell us, because we’re on your side. We’ll give you plenty of food and prizes as a reward for your boldness.”
That’s right, food and prizes are rewarded for not being a chicken. Take a picture of your boldness, caption it #DontBeAChicken when posting it on social media and you could be greatly thanked for sharing the boldness. Follow Teriyaki Madness on their social media accounts for ways to step out of the comfort zone. TMAD will also be announcing special deals and offers throughout the month on their Facebook page and Instagram account. Be on high alert!
TMAD is the Top 5000 by INC.
Another record is broken! Recently published in the Top 5000 by INC., a rank of the fastest growing private companies in America for 2017, has named Teriyaki Madness a contender in the ranking. Teriyaki Madness in the top half of the 5000 companies, of all industries, and looks to continue their growth.
For the past year, Teriyaki Madness’ growth rate has been at 171.37%, while their revenue for the year has been over $3.1 million. This is a large improvement from the previous years. They could not be more proud; Congrats TMAD!
To see the publishing, click HERE.
Veterans as Franchisees
Teriyaki Madness’ very own Russ McCray, franchise owner, explains how being a veteran can make a great franchisee. McCray has found success with Teriyaki Madness after serving in the Air Force for 6 years of active duty and 4 years on reserve. He states:
“One of the greatest things that the military teaches soldiers, especially those in leadership positions, are applicative concepts like flexibility, attention to detail, situational awareness, risk mitigation, and different types of leadership styles for different types of situations.”
With this go-to attitude, McCray sees the same values as Teriyaki Madness holds. They want franchisees to be bold, take risks, become a positive leader and share their leadership qualities with others. McCray offers other words of advice:
do your due diligence
research thoughtfully for organizations that benefit veterans
find support when needed
persevere for success
To learn the full story in the Franchising World, July edition, click HERE.